Cpm Analysis
Competitive Profile Matrix
The competitors profile matrix identifies firm’s major competitors and its particular strength and weaknesses in relation to a sample firm’s strategic position.
Weight:
Assign to each factor a weight that range from 0.0 to 1.0.weight indicates the relative importance of the critical success factors.
Rating:
Ratings refer to strengths and weaknesses where 4= major strength, 3= minor strength 2= minor weakness and 1= major weakness.
In CPM the rating and total weighted score for rival firms can be compared to the sample firms. This comparative analysis provides important internal strategic information.
Mobile Manufacturing | I-phone | Samsung | Nokia | Success Factors | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Features | 0.25 | 4 | 1.00 | 0.25 | 4 | 1.00 | 0.25 | 1 | 0.25 | Durable | 0.15 | 2 | 0.30 | 0.15 | 2 | 0.30 | 0.15 | 4 | 0.60 | Price | 0.20 | 3 | 0.60 | 0.20 | 3 | 0.60 | 0.20 | 4 | 0.80 | Advertisement | 0.15 | 2 | 0.30 | 0.15 | 3 | 0.45 | 0.15 | 3 | 0.45 | Brand Image | 0.10 | 4 | 0.40 | 0.10 | 3 | 0.30 | 0.10 | 3 | 0.30 | Network Services | 0.05 | 1 | 0.05 | 0.05 | 2 | 0.10 | 0.05 | 4 | 0.20 | Easy to Use | 0.05 | 2 | 0.10 | 0.05 | 3 | 0.15 | 0.05 | 4 | 0.20 | Battery Timing | 0.05 | 3 | 0.15 | 0.05 | 2 | 0.15 | 0.05 | 4 | 0.20 | | | | | | | | | | | | 1.00 | | 2.90 | 1.00 | | 3.05 | 1.00 | | 3.00 |
Explanation:
Weights are same for all the critical success factors for all the three firms. Rating varies from firm to firm according to their strengths and weakness. Features rating for I-phone are 4 because it is there major strength, features for Samsung is 4 because there is also a major strength, and feature for Nokia is 2 which is minor weakness. Durable rating for I-phone is 2 because it is there minor weakness, durable for Samsung is 2 because it is also there minor weakness and durable for Nokia is 4 because it is
The competitors profile matrix identifies firm’s major competitors and its particular strength and weaknesses in relation to a sample firm’s strategic position.
Weight:
Assign to each factor a weight that range from 0.0 to 1.0.weight indicates the relative importance of the critical success factors.
Rating:
Ratings refer to strengths and weaknesses where 4= major strength, 3= minor strength 2= minor weakness and 1= major weakness.
In CPM the rating and total weighted score for rival firms can be compared to the sample firms. This comparative analysis provides important internal strategic information.
Mobile Manufacturing | I-phone | Samsung | Nokia | Success Factors | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Weight | Rate | Weighted Score | Features | 0.25 | 4 | 1.00 | 0.25 | 4 | 1.00 | 0.25 | 1 | 0.25 | Durable | 0.15 | 2 | 0.30 | 0.15 | 2 | 0.30 | 0.15 | 4 | 0.60 | Price | 0.20 | 3 | 0.60 | 0.20 | 3 | 0.60 | 0.20 | 4 | 0.80 | Advertisement | 0.15 | 2 | 0.30 | 0.15 | 3 | 0.45 | 0.15 | 3 | 0.45 | Brand Image | 0.10 | 4 | 0.40 | 0.10 | 3 | 0.30 | 0.10 | 3 | 0.30 | Network Services | 0.05 | 1 | 0.05 | 0.05 | 2 | 0.10 | 0.05 | 4 | 0.20 | Easy to Use | 0.05 | 2 | 0.10 | 0.05 | 3 | 0.15 | 0.05 | 4 | 0.20 | Battery Timing | 0.05 | 3 | 0.15 | 0.05 | 2 | 0.15 | 0.05 | 4 | 0.20 | | | | | | | | | | | | 1.00 | | 2.90 | 1.00 | | 3.05 | 1.00 | | 3.00 |
Explanation:
Weights are same for all the critical success factors for all the three firms. Rating varies from firm to firm according to their strengths and weakness. Features rating for I-phone are 4 because it is there major strength, features for Samsung is 4 because there is also a major strength, and feature for Nokia is 2 which is minor weakness. Durable rating for I-phone is 2 because it is there minor weakness, durable for Samsung is 2 because it is also there minor weakness and durable for Nokia is 4 because it is