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TIM 80C: Starting a New Technology Company (SNTC)
Homework #2
Homework #1: Due Thursday, 24 April 2014
Instructions for Homework # 2:
You are allowed to discuss homework problems with members of your project group. However, your problem solutions must be distinctly your own work, and not a copy of any other student’s work.
Use a structured problem solving approach (see class handout).
Problems:
Please read and follow the above instructions before doing the problems.
1. Product Conceptual Design (2 - 3 hours): Apply the Product Design Process to develop a new product design concept for the following products:
A combination washer-dryer.
A smart-phone.
(Since versions of these products already exist on the market, you first may want to dissect an existing version of each product using a FAST diagram.)
2. Market and Competitive Analysis for digital cameras (1.5 -2 hours): Read the entire problem statement before you start work on the solution.
Perform a market and competitive analysis for digital cameras:
What is the size (revenue in dollars) of the digital camera market?
Who are the key players in this space, and what is the market share (%) of each of these players?
Describe the business landscape for digital cameras using Porter’s five (six) forces framework.
Portray the competitive strategy of the (competing) firms using the grid of “strategic target” and “source of competitive advantage”.
3. Go Corporation (1-2 hours): Complete reading Chapters 1-3 of Kaplan, “Startup”.
Briefly explain the customer needs and the resulting product idea that launched the GO Corporation.
Extract and write down 3 key lessons you learned from your reading. Each key lesson must be supported with evidence from the text. To the extent possible, attempt to relate these lessons to your own “start-up”.
4. (extra-credit) Product Dissection practice: Dissect any “item” of interest to you which is outside the subject matter of this course, e.g., an
Homework #2
Homework #1: Due Thursday, 24 April 2014
Instructions for Homework # 2:
You are allowed to discuss homework problems with members of your project group. However, your problem solutions must be distinctly your own work, and not a copy of any other student’s work.
Use a structured problem solving approach (see class handout).
Problems:
Please read and follow the above instructions before doing the problems.
1. Product Conceptual Design (2 - 3 hours): Apply the Product Design Process to develop a new product design concept for the following products:
A combination washer-dryer.
A smart-phone.
(Since versions of these products already exist on the market, you first may want to dissect an existing version of each product using a FAST diagram.)
2. Market and Competitive Analysis for digital cameras (1.5 -2 hours): Read the entire problem statement before you start work on the solution.
Perform a market and competitive analysis for digital cameras:
What is the size (revenue in dollars) of the digital camera market?
Who are the key players in this space, and what is the market share (%) of each of these players?
Describe the business landscape for digital cameras using Porter’s five (six) forces framework.
Portray the competitive strategy of the (competing) firms using the grid of “strategic target” and “source of competitive advantage”.
3. Go Corporation (1-2 hours): Complete reading Chapters 1-3 of Kaplan, “Startup”.
Briefly explain the customer needs and the resulting product idea that launched the GO Corporation.
Extract and write down 3 key lessons you learned from your reading. Each key lesson must be supported with evidence from the text. To the extent possible, attempt to relate these lessons to your own “start-up”.
4. (extra-credit) Product Dissection practice: Dissect any “item” of interest to you which is outside the subject matter of this course, e.g., an