Creating Doritos
The Process of making Doritos
Juan Gonzalez
Pedegree II teacher: Alana Olson Is it good or bad for health? That's a question many people say to themselves, but the truth is that whether bad unhealthy or not, Doritos has become part of people's daily life when it comes to grocery shopping. Probably when Arch West created the Doritos idea, he never tought that it would become what is now; because from 1990's until now (and counting) are the most famous and most tasty chips in the world. Obviously thisnhas to do with Frito Lay's process of marketing, manufacturing, and organizing in order to develop the final product, this process has been made from many years and they will keep it on the future years, but this process is most complicated than most people think, it requires lots and lots of effort and not to mention the steps that they have to deal carefully with it, for sure Frito Lay works pretty good on all of their products, but this one is way much bigger than the rest and uses the majority of the company resources, the process is more carefully taken, it requires four basic steps. The first step to produce Doritos is making a research about the right locations to sell the product. Frito Lay uses marketing research and investigation techniques which icompanytype of product, price evaluation, distribution channels, service quality, marketing performance and buyer and consumer researches (Beckman, Davison and Talarzyk 552-553). The type of product needs to be evaluated before placing it into one market, then wonder about how much does it costs to produce it, so Frito Lay can consider a price for its selling. Once they have made the budget for costs, an analysis about how can this product reach to the final consumer is made, this is called "Distribution Channel", some examples of the distribution channels are markets, groceries and gas station stores. Frito Lay must also evaluate the quality of the product
Juan Gonzalez
Pedegree II teacher: Alana Olson Is it good or bad for health? That's a question many people say to themselves, but the truth is that whether bad unhealthy or not, Doritos has become part of people's daily life when it comes to grocery shopping. Probably when Arch West created the Doritos idea, he never tought that it would become what is now; because from 1990's until now (and counting) are the most famous and most tasty chips in the world. Obviously thisnhas to do with Frito Lay's process of marketing, manufacturing, and organizing in order to develop the final product, this process has been made from many years and they will keep it on the future years, but this process is most complicated than most people think, it requires lots and lots of effort and not to mention the steps that they have to deal carefully with it, for sure Frito Lay works pretty good on all of their products, but this one is way much bigger than the rest and uses the majority of the company resources, the process is more carefully taken, it requires four basic steps. The first step to produce Doritos is making a research about the right locations to sell the product. Frito Lay uses marketing research and investigation techniques which icompanytype of product, price evaluation, distribution channels, service quality, marketing performance and buyer and consumer researches (Beckman, Davison and Talarzyk 552-553). The type of product needs to be evaluated before placing it into one market, then wonder about how much does it costs to produce it, so Frito Lay can consider a price for its selling. Once they have made the budget for costs, an analysis about how can this product reach to the final consumer is made, this is called "Distribution Channel", some examples of the distribution channels are markets, groceries and gas station stores. Frito Lay must also evaluate the quality of the product