Crisis management; BP
Introduction
When an organization is in a crisis, it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences, then I will identify the kind of crisis we have to deal with, I will discuss the several communication strategies BP have used, I will explain the different reactions of the public on the crisis. At last, I will give the oil concern some advice, in case a reoccurrence takes place.
The BP oil spill
The BP oil spill was a big natural disaster in the Gulf of Mexico on the 20th of April 2010. The spill was caused by an explosion of the platform Deepwater Horizon leased by BP. 11 people were killed and 17 people were injured. During the effort to extinguish the fire, the platform sank. The drill rod broke and leaked oil. For almost three months the oil leaked into the Gulf of Mexico. The situation was very threatening and President Obama proclaimed the oil spill to be a national disaster.
In the beginning the run-off was calculated at 800.000 liters of oil a day. The amount of oil slipping away just became more and more, until 3 million liters a day was spilled into the ocean. Scientists speak of the worst oil spill in the history of the United States.
After 5 months of searching for a solution for the oil spill, BP announced on the 20th of September that the leak was permanently stopped. The whole operation had cost 9,5 billion dollars. The total amount of spilled oil is equal to 4 million oil tanks.
Effects
A lot of animals who lived in the surface area in the Gulf of Mexico were besmeared with oil. According to the National Oceanic and Atmospheric Administration (NOAA), 155 dolphins and little whales were found dead, and 141 endangered turtles were washed up on the coast. The
When an organization is in a crisis, it dominates the organization’s agenda and requires immediate action. The way the organization responds to a crisis can differ in many ways. In this essay I would like to discuss the crisis of the British concern British Petroleum (BP). At first I would like to provide more information about the crisis and its consequences, then I will identify the kind of crisis we have to deal with, I will discuss the several communication strategies BP have used, I will explain the different reactions of the public on the crisis. At last, I will give the oil concern some advice, in case a reoccurrence takes place.
The BP oil spill
The BP oil spill was a big natural disaster in the Gulf of Mexico on the 20th of April 2010. The spill was caused by an explosion of the platform Deepwater Horizon leased by BP. 11 people were killed and 17 people were injured. During the effort to extinguish the fire, the platform sank. The drill rod broke and leaked oil. For almost three months the oil leaked into the Gulf of Mexico. The situation was very threatening and President Obama proclaimed the oil spill to be a national disaster.
In the beginning the run-off was calculated at 800.000 liters of oil a day. The amount of oil slipping away just became more and more, until 3 million liters a day was spilled into the ocean. Scientists speak of the worst oil spill in the history of the United States.
After 5 months of searching for a solution for the oil spill, BP announced on the 20th of September that the leak was permanently stopped. The whole operation had cost 9,5 billion dollars. The total amount of spilled oil is equal to 4 million oil tanks.
Effects
A lot of animals who lived in the surface area in the Gulf of Mexico were besmeared with oil. According to the National Oceanic and Atmospheric Administration (NOAA), 155 dolphins and little whales were found dead, and 141 endangered turtles were washed up on the coast. The