Critical Thinking Case Study
Running head: Critical Thinking Case Study
Critical Thinking Case Study
Charlene Perno
University of Phoenix
Analysis AcuScan has been in the business of Retinal security scanning for a decade and is now looking to expand in an every changing market. Revenue for AcuScan has decrease due to an only 40% of the market share. The company is looking to expand with a new product, which will deal with more retail stores. The company has not added any products since its inception 10 years ago and is looking into a plan that will help increase revenue for the company and bring a new product to the expanding market. Product testing is needed before the product is placed in the market several months from now. Kelly Thomas is the Chief Engineer of Product Software for AcuScan. Mr. Thomas created the software for the iScanner that is in use today. Kelly feels that the product may not get out on time due to many issues. That the service people are the same people that help develop product, since the staff was reduced 15 % last he feels their may not be enough staff members to help the project along, the product being requested is much more advanced than originally thought and that only one feature may be feasible by the actual deadline. Attitudes towards other staff members about the proposed changes due to lack of outlines and planning have been noted. Pat Lambert is the companies new Director of Marketing, and wishes to go about things in a different route. Would like to consider an outside contractor for software issues, sees no reason why the product cannot be done in the time projected or even suggests putting out the product without all the changes but by adding versions as things are added and improved upon. Pat spoke to some of the programmers who thought that the product could happen but not all the details were given to the programmers at the time to really know what has to be done. Thinks that Kelly is to set in his
Critical Thinking Case Study
Charlene Perno
University of Phoenix
Analysis AcuScan has been in the business of Retinal security scanning for a decade and is now looking to expand in an every changing market. Revenue for AcuScan has decrease due to an only 40% of the market share. The company is looking to expand with a new product, which will deal with more retail stores. The company has not added any products since its inception 10 years ago and is looking into a plan that will help increase revenue for the company and bring a new product to the expanding market. Product testing is needed before the product is placed in the market several months from now. Kelly Thomas is the Chief Engineer of Product Software for AcuScan. Mr. Thomas created the software for the iScanner that is in use today. Kelly feels that the product may not get out on time due to many issues. That the service people are the same people that help develop product, since the staff was reduced 15 % last he feels their may not be enough staff members to help the project along, the product being requested is much more advanced than originally thought and that only one feature may be feasible by the actual deadline. Attitudes towards other staff members about the proposed changes due to lack of outlines and planning have been noted. Pat Lambert is the companies new Director of Marketing, and wishes to go about things in a different route. Would like to consider an outside contractor for software issues, sees no reason why the product cannot be done in the time projected or even suggests putting out the product without all the changes but by adding versions as things are added and improved upon. Pat spoke to some of the programmers who thought that the product could happen but not all the details were given to the programmers at the time to really know what has to be done. Thinks that Kelly is to set in his