Mission and vision of HBL totally reflect that it exist only to achieve profits . It creates a negative image in the society. The mission of hbl totally ignores the concept of corporate social responsibility.
HBL have abundant resources (Largest HR , effective and vast information technology system and abundant capital ) but not yet at the position according to its resources. The reason of such lagging performance is due to non commitment of employees to HBL.In the city of Gujranwala for example, you will find no place to obtain cash from credit cards or traveler's checks, though this city is the fifth largest city in Pakistan.
HBL now a days is diversifying its business in international market and opening its branches into new countries which is creating loss to HBL showing weak planning.
PLANNING TOOLS USED BY HBL
“Planning tools are techniques mangers can use to help develop plans”
HBL is using a FORECASTING, TIME SERIES ANALYSIS METHOD tools when develop plans
FORECASTING is a planning tool used to predict future environment happenings that will influence the operation of the organization. It includes political economical condition, consumer income forecasts than we plan.
TIME SERIES ANALYSIS METHOD is to predict future sales levels by analyzing the historical relationship in an organization between sales and time.
Critics on Objectives:
Objectives are basically branches of mission statement. As they flow from the purpose or mission of the bank. They are developed after analyzing environmental trends. In setting an objectives mainly small branches are ignored and most of the consideration is done to the large branches with full fledged facilities. For example in a small branch where online facility , ATM and sufficient financing facility is not present can not perform well but the objectives and targets assigned to them is extensive to their resources.
Omnipotent view of management conflicts with Open system:
In HBL