crocs swot
Strength:
1. Unique product: shoe
Color: bright color, striking material: soft, light weight, non-marking ordor-resistance
Style and size: trendy, appeal to all demo group comfortable to wear
2. advanced supply chain management take over production: buying shoe manufacturer
Global production using contract manufactures(Flexible production ,Rapid response)
Bringing the global supply chain in house: buying contractor
Strategic decision of outsource and produce in house
Fast manufacture and delivery
3. Good relationship with small retailer
4. Decentralized manufacture, warehouse
5. Treaty and tax advantage, shift production to duty free country
6. Global presence and growth
7. Flexible/fast production can support explosive growth
8. Experienced business units
Weakness:
In 2008, CROCS revenue dropped to $721.6million, net loss of $185million.
1. Unique product
Trendy and colorful shoes are their weakness as well
Product life is short
Fashion shoe, trend changes fast, people will hate the style if everyone wears it
Niche market, no growth
New products design tries to leverage Croslite as much as possible, but most of them look awkward and uncomfortable: high heel dress shoes with rubber-like material? No way
2. expansion is a dilemma lose competitive advantage: without the unique style, Crocs brand name is fading
Crocs website: 404 footwear, 730 Jibbitz (accessories) : few products are related to the trendy, unique style of original Crocs shoes
New footwear goes to different direction: more dressier, regular, homely
New products dont sell (need financial data to backup)
3. Supply chain challenge
Fragmented supply chain is highly customized for Croslite material, not good anything else
New products design tries to leverage Croslite as much as possible, but by adding other material like fabric, leather, makes the supply chain less efficient
Complicated styles complicate production as well
Economy of scale is missing
4.
1. Unique product: shoe
Color: bright color, striking material: soft, light weight, non-marking ordor-resistance
Style and size: trendy, appeal to all demo group comfortable to wear
2. advanced supply chain management take over production: buying shoe manufacturer
Global production using contract manufactures(Flexible production ,Rapid response)
Bringing the global supply chain in house: buying contractor
Strategic decision of outsource and produce in house
Fast manufacture and delivery
3. Good relationship with small retailer
4. Decentralized manufacture, warehouse
5. Treaty and tax advantage, shift production to duty free country
6. Global presence and growth
7. Flexible/fast production can support explosive growth
8. Experienced business units
Weakness:
In 2008, CROCS revenue dropped to $721.6million, net loss of $185million.
1. Unique product
Trendy and colorful shoes are their weakness as well
Product life is short
Fashion shoe, trend changes fast, people will hate the style if everyone wears it
Niche market, no growth
New products design tries to leverage Croslite as much as possible, but most of them look awkward and uncomfortable: high heel dress shoes with rubber-like material? No way
2. expansion is a dilemma lose competitive advantage: without the unique style, Crocs brand name is fading
Crocs website: 404 footwear, 730 Jibbitz (accessories) : few products are related to the trendy, unique style of original Crocs shoes
New footwear goes to different direction: more dressier, regular, homely
New products dont sell (need financial data to backup)
3. Supply chain challenge
Fragmented supply chain is highly customized for Croslite material, not good anything else
New products design tries to leverage Croslite as much as possible, but by adding other material like fabric, leather, makes the supply chain less efficient
Complicated styles complicate production as well
Economy of scale is missing
4.