Introduction
From the conference themes of Asian Association of Social Psychology (AASP, 2005) and emerging mounting literature on cross cultural researches made by social psychologists and others it seems paradigm shift is necessary with regard to constructs, methodology, procedures and interpretations. Asian values differ from Western values contextually and culturally. A holistic approach with scientific analysis may be focussed on global perspectives of cross cultural variations/similarities and assumptions to create a scientific data base for meaningful interaction and intervention.
Impact of globalization on young children has been reported in a political journal as follows:
“The culture of the young in metropolitan cities everywhere-north or south, east or west is globalized; jeans, T-shirts, sneakers, jogging, fast foods, pop music, Hollywood, movies, satellite TV and so on” (Nayyar, 2000),
Impacts of fast food, inactive and sedentary life style are alarming. In a recent study by department of medicine of All India Institute of Medical Sciences (Delhi) conducted on 2000 adolescents of Delhi (14-24 years) reports one in 10 adolescents is clinically obese and five per cent have high blood pressure. The reason is cited as over 80 per cent are inactive. “The study confirms that current dietary trends combined with inactivity will expose this generation to hypertension, heart disease and diabetes by middle age” (Misra 2004). Adolescence is the most critical age for development of moral values because of certain biological changes and increased influence on emotion, aspiration, rationality and judgement that are found during adolescence. It is critical because adolescence is a transitional period, a period of change, a dreaded age and a time of unrealism (Hurlock, 1975). There are four characteristics found universally. It is a transitional period, the adolescent is neither a