Cross Cultural Management
Cross Cultural Management Individual Presentation: Academic Poster
Introduction
For this assignment you are required to produce an academic poster similar to one that would be presented at an academic conference. There is more guidance given below on what an academic poster is, how to structure an academic poster and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary report that highlights the research undertaken for your poster, the key literature that informed the production of your poster and the key findings from your investigation.
For the purposes of this poster you are required to select a product or a service and demonstrate effectively through your poster how national culture has had an impact on the promotional or advertising strategies used to advertise that product or service in different countries. In doing this you are being asked to explore how national culture impacts on the way a brand or product is promoted in particular countries or regions. You may select a product (e.g. Shampoo, Chocolate, Beer) a brand (e.g. Coke, Nike, Apple) or a service (e.g. airlines, health promotion, banking) to use as the basis for your exploration of the impact of cultural differences on its promotion. We will be looking at some examples in class based on airline safety promotions and condom advertising.
You can assess the impact of culture on advertising in many ways and use various frameworks to assist with this analysis. The Stephen Dahl paper ‘Cross-cultural advertising research: What do we know about the influence of culture on advertising?’ is a good starting point, however you must make reference to other published studies in this field. You should use the EBSCO and Emerald databases to which you have access to assist you with this. You can access this paper on Studyzone Moodle. The types of factors that you might consider in your poster could include: *
Introduction
For this assignment you are required to produce an academic poster similar to one that would be presented at an academic conference. There is more guidance given below on what an academic poster is, how to structure an academic poster and various tips and guidelines on making your poster attractive and appealing. In addition to your poster you should produce a 1000 word summary report that highlights the research undertaken for your poster, the key literature that informed the production of your poster and the key findings from your investigation.
For the purposes of this poster you are required to select a product or a service and demonstrate effectively through your poster how national culture has had an impact on the promotional or advertising strategies used to advertise that product or service in different countries. In doing this you are being asked to explore how national culture impacts on the way a brand or product is promoted in particular countries or regions. You may select a product (e.g. Shampoo, Chocolate, Beer) a brand (e.g. Coke, Nike, Apple) or a service (e.g. airlines, health promotion, banking) to use as the basis for your exploration of the impact of cultural differences on its promotion. We will be looking at some examples in class based on airline safety promotions and condom advertising.
You can assess the impact of culture on advertising in many ways and use various frameworks to assist with this analysis. The Stephen Dahl paper ‘Cross-cultural advertising research: What do we know about the influence of culture on advertising?’ is a good starting point, however you must make reference to other published studies in this field. You should use the EBSCO and Emerald databases to which you have access to assist you with this. You can access this paper on Studyzone Moodle. The types of factors that you might consider in your poster could include: *