Ferraro’s notion of culture, using the three verbs ‘have’, ‘think’, and ‘do’ (2010, p.20) has given me an effective and most valuable way to approach and understand the indigenous culture in reference to the media clip/ song lyrics. Albeit I feel it is a broad statement, which sums up the three central points of culture that join individuals into a society, those being ownership of material objects, shared ideas, values and attitude and normative behavior. Through Ferraro’s (2010) concepts and views on culture and by the cross examination of these aspects to the Australian indigenous culture (through the lyrics), I feel that these notions are categorically relevant and valid in understanding the indigenous culture.
Material objects:
When referring to material objects, an individual automatically assumes a tangible item, however within the song lyrics Newsflash, Taylor (2004) an association is created between physical entities within the indigenous culture. Taylor (2004) refers to the colours of the “Aboriginal flag”, in which the sun, is yellow, the land is red and the people are black, which all signify importance, moreover there is an inference of the lyrics when Taylor (2004) refers to the land as “ mother”, or as something they “share and walk upon”. The importance of material/physical objects that help shape a culture is reconfirmed by Bond, R (1996), in which he states that physical objects or entities, such as art, landmarks and even links to spirituality have a strong link to culture. Therefore Ferraro (2010), first concept of material objects, gives me a better understanding of the indigenous culture, and how the three notions Ferraro points out interrelate.
Ideas, values and attitudes:
Throughout the song lyrics there is an emphasis on the traditions and spirituality and overall unity of the indigenous people of Australia. The song refers to the “ ancient culture, told through the dreaming and living by the