Cross-Culture Issues in Business Communication
Cross-culture Issues in Business Communication
Introduction
When travelling in other countries, we often perceive differences in the way people live and work. In the United States dinner is commonly eaten around 6.00pm; in Spain, it’s not served until 8.00 or 9.00pm. In the United States most people shop in large supermarket once or twice a week; Italians tend to shop in smaller grocery stores nearly every day. Everybody has their own culture so businesspeople must keep in mind of their client’s culture. This paper exploring the aesthetics, values and attitudes, manners and customs and language of cultural will affect business practices and national competitiveness.
Background
Cultural can be grouped into two kinds, such as nation-culture and subcultures. Nation-states support the concept of a national culture by building museums and monuments to preserve the legacies of important events and people. Nation-state also intervenes in business to help preserve their nation cultures. Most nations, for example, regulate culturally sensitive sectors of the economy, such as filmmaking and broadcasting. France continues to voice fears that its language is being tainted with English and its media with U.S. programming. To stem the English invasion, French laws limit the use of English in product packaging and storefront signs. At peak listening times, at least 40 percent of all radio station programming must be reserved for French artists. Similar laws apply to television broadcasting. The French government even fined the local branch of a U.S. university for failing to provide French translation in its English-language site on the World Wide Web. A group of people who share a unique way of life within a larger, dominant culture is called a subculture. Companies must be mindful of subcultures when formulating business strategies. For instance, the customary portrait of Chinese culture often ignores the fact that the total population of China is comprised of more than
Introduction
When travelling in other countries, we often perceive differences in the way people live and work. In the United States dinner is commonly eaten around 6.00pm; in Spain, it’s not served until 8.00 or 9.00pm. In the United States most people shop in large supermarket once or twice a week; Italians tend to shop in smaller grocery stores nearly every day. Everybody has their own culture so businesspeople must keep in mind of their client’s culture. This paper exploring the aesthetics, values and attitudes, manners and customs and language of cultural will affect business practices and national competitiveness.
Background
Cultural can be grouped into two kinds, such as nation-culture and subcultures. Nation-states support the concept of a national culture by building museums and monuments to preserve the legacies of important events and people. Nation-state also intervenes in business to help preserve their nation cultures. Most nations, for example, regulate culturally sensitive sectors of the economy, such as filmmaking and broadcasting. France continues to voice fears that its language is being tainted with English and its media with U.S. programming. To stem the English invasion, French laws limit the use of English in product packaging and storefront signs. At peak listening times, at least 40 percent of all radio station programming must be reserved for French artists. Similar laws apply to television broadcasting. The French government even fined the local branch of a U.S. university for failing to provide French translation in its English-language site on the World Wide Web. A group of people who share a unique way of life within a larger, dominant culture is called a subculture. Companies must be mindful of subcultures when formulating business strategies. For instance, the customary portrait of Chinese culture often ignores the fact that the total population of China is comprised of more than
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