Preview

Crown Furniture

Best Essays
Open Document
Open Document
1420 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Crown Furniture
TABLE OF CONTENT 1. WHY CHOOSING CROWN FURNITURE? -------------------------------------------------- 2 2. COMPANY HISTORY ---------------------------------------------------------------------------- 2 3. MAIN OBJECTIVES & GROWING PLANS -------------------------------------------------- 2 4. KEY STRATEGIC ASSET TO CROWN FURNITURE SUCCESS ----------------------- 3 5. CROWN FURNITURE’S PRODUCTS HAVE COVERED --------------------------------- 3 6. HQ MANAGER’S & OUTLET MANAGER’S BACKGROUND -------------------------- 4 7. SALES FORCE STRATEGY --------------------------------------------------------------------- 4 8. SALES TARGET FOR EMPLOYEES ---------------------------------------------------------- 4 9. TRANING PROGRAM --------------------------------------------------------------------------- 5 10. RESPONSIBILITY --------------------------------------------------------------------------------- 5 11. CUSTOMER RELATIONSHIP ------------------------------------------------------------------ 6 12. CRITICISM ----------------------------------------------------------------------------------------- 6 13. REFERENCES -------------------------------------------------------------------------------------- 7

WHY CHOOSING CROWN FURNITURE?
CROWN FURNITURE was established for 20 years which is from 1990 with the objective of producing Functional, Modern, Contemporary, Affordable, and High Quality products. Crown Furniture produce Audio Visual Rack with State-of-The Art production facilities giving consumer the Best Product at the most affordable prices with taste of Luxury and Style while adding Comfortable and Convenience to the utilization of customer’s equipments.
COMPANY HISTORY
Crown Furniture is the brand of BJ Cabinet Enterprise Sdn. Bhd. which is founded by AZ Klang Home Décor Sdn. Bhd. Crown Furniture establish retail outlet in Klang with their first or origin territories since 2004.
MAIN OBJECTIVES &



References: 1. Sales Management- Concepts and Cases-Tenth Edition, William L. Cron & Thomas E. Decarlo, John Wiley & Sons Inc. 2010.

You May Also Find These Documents Helpful

  • Better Essays

    Russell, R., & Taylor, B. (2011). Operations management. (7th ed.,p.233, p. 246). John Wiley &…

    • 1795 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Filmore Furniture was incorporated by Mr. Filmore in the early 70s, he was the only owner but later on he sold his business…

    • 1527 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    BUS Final Business Plan

    • 5434 Words
    • 22 Pages

    Heirloom Quality Furniture: The furniture is made to keep going for eras. It 's hand created, so every piece is novel.…

    • 5434 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Filmore Furniture Ltd.

    • 1348 Words
    • 4 Pages

    Filmore Furniture Ltd. manufactures colonial maple furniture. The company was incorporated in 1970 by Fred…

    • 1348 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Palliser Funiture

    • 291 Words
    • 2 Pages

    Nowadays, Palliser Furniture Ltd. is a leading North American furniture company with local manufacturing facilities in Canada and Mexico, and they are dedicated to leader ship in design, service and customer value in the furniture industry. With a general agreement among manufacturers and retailers that the key success factors were: overall product quality and customer service, quick delivery and appropriate price, and innovative design. Palliser furniture did a good job on all of the aspects. Palliser outsources the raw leather from Brazil because Brazil has the best source of leather in the world. Also the raw leather was delivered from Brazil to Mexico to process such as cutting and swing which lower the cost of the furniture. The quality of the resources and powerful supplier is add-value for the value chain of the firm, and it can have a big impact on more efficiently integrating the activities within the firm. The quick delivery was another strategy for Palliser, which can be considered as a competitive advantage for the company. Compare with the rivals the Palliser is more focused on custom business, and was able to charge a slight premium for the service which directly eliminate customer’s inventory cost. This operation strategy is more flexible in terms of time and diversity. The design team of Palliser is passionate about the subtleties of style, and the collections reflect a carefully considered selection of pieces that represent quality feature extensive choice and impart innovation. Also, the developers carefully source and test materials to meet Palliser Furniture’s high standard for durability, safety and value. Overall, each department is integration through the whole company, which shows the management in Palliser Furniture Ltd is successful and effective as well.…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ridgway Furniture Limited started manufacturing on a small scale about 20 years ago but now employs over 700 people, producing a wide range of wood and metal home and office furniture. The firm enjoys a good reputation in the furniture industry, and its products, sold in the medium-to-high price range, are considered good quality products by the general public. The firm is also recognized for its own special furniture styles. To produce its furniture, the firm uses the latest in modern technology. The firm's most rapid expansion took place in its first ten years of operation. However, although the firm has kept on growing since then, the rate of growth is now much slower.…

    • 1713 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Neiman Marcus Sales Plan

    • 5354 Words
    • 22 Pages

    Cron, William L., and Thomas E. DeCarlo. Dalrymple 's Sales Management. 10th ed. Hoboken, NJ: John Wiley & Sons, 2006. Print.…

    • 5354 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Janmar

    • 752 Words
    • 6 Pages

    100,000 specialty furniture and home furnishing stores, department stores, and mass-merchandise stores in the United States…

    • 752 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Thicket Wood Inc

    • 2852 Words
    • 12 Pages

    Thicket Wood Ltd. produces high-quality custom and handcrafted kitchen cabinets. They have a forecasted demand of two thousand kitchen cabinets this upcoming year. To meet this demand Mark Taylor operations manager must purchase a new or used CNC router machine and re-arrange his employees. Mark needs to re-arrange his employees to maximize the benefit of the CNC routing machine and meet the required demand of cabinets. There are six employees to re-arrange if he were to purchase the new CNC routing machine and seven employees to re-arrange if he choose to purchase the used CNC routing machine. To determine which machine he should invest in we have calculated the payback period for each option. It was determined that the new CNC routing machines payback period is three years, equivalent to the three years it is covered under warranty. The used CNC routing machine has a payback period of one year and eight months witch exceeds the warranty of one year. Mark decides to go with the new CNC routing machine form High Tech Inc. do to these calculations. We have also determined how many cabinets the production line can produce per year with the re-arranged line of six workers and the new CNC router machine. We know that working at maximum capacity is unrealistic therefore we have also determined how many cabinets we can produce at a lower production capacity. These calculations also help solve the second part of the main problem Thicket Wood is facing, meeting the demand of two thousand cabinets for the upcoming year. There are also sub problems which Thicket Wood will possibly face such as bottlenecks in the production line. As well as the implementation of the new CNC router machine which would then reclassify their product and require them to restructure their sales pitch.…

    • 2852 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Uk Furniture Industry Essay

    • 2321 Words
    • 10 Pages

    The information in this report is largely based on data for 2011 which is the last year for which we have full and complete reporting. While 2011 saw difficulties in the furniture sector, 2012 has seen increased challenges and the industry continues to be a difficult one to be successful in.…

    • 2321 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    The Toddler Warehouse is a full-service child care/development facility that cares for toddlers from age three to five. The Toddler Warehouse will be concentrating on the upper end of the market: double-income professional parents. These personally ambitious parents are typically eager in terms of their children 's development and will be willing to pay to have their children attend the best facilities.…

    • 4180 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    After changing management current Stickley Furniture managers were able to turn the company around, growing and generating a steady demand for their products. They produce fine cherry, white oak, and mahogany furniture with a prestigious line of mission oak furniture. Stickley Furniture has a production facility outside of Syracuse, New York but has various showrooms in New York State, Connecticut and North Carolina. Employing 1,350 employees, Stickley Furniture has been able to gain report with local customers and gain a large market share in the north eastern part of the country.…

    • 2037 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Fresh n Healthy Catering House is a traditional catering company that serves the Dhaka market. Fresh n Healthy Catering House offers creative, healthy, and traditional food options for various traditional celebrations, parties in general, as well as the other types of congregation standbys. The service offerings are quite a change relative to the existing traditional market which is quite stagnant. Most people make the incorrect assumption that traditional means ordinary, boring food. This assumption prevails throughout the Bangalee community so there is not much demand for new offerings.…

    • 3443 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    located in 36 countries. The group primarily operates in Europe and China. It is headquartered in…

    • 1215 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Today is impossible to imagine life without furniture. It has become our reliable assistant. Each piece of furniture fulfills its own role. On the bed, people get enough sleep after a hard day, on the sofa they watch TV or read books, and sitting at dinner table, they not only eat, but also discuss important family news. The process of manufacturing furniture has become a real art. It emphasizes the prestige, indicates the presence of the taste of the owner. Societies are no longer able to dispense with the furniture, but it’s necessary first to consider what corporation to choose for a purchase. Therefore, our company was asked to create an e-commercial website to provide consumers with detailed information about properties we produce. The…

    • 867 Words
    • 4 Pages
    Satisfactory Essays

Related Topics