Neiman Marcus Sales Plan
Analysis of Current and Future Plans
Neiman Marcus Background and Overview
Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas, Texas in 1908. Since 1908, Neiman Marcus has opened 40 additional stores. In 2010, the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus.
As you can see from the chart, Neiman Marcus sells very diverse items. The largest category is women’s apparel, followed by women’s shoes, handbags and accessories, men’s apparel and shoes, cosmetics and fragrances, designer and precious jewelry, home furnishings and décor and the smallest category is other items.
Neiman Marcus’s Mission Statement: “Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment."
For the fiscal year 2010, Neiman Marcus had strong sales numbers. The total sales in the first quarter included the months of August, September, and October. The total sales were $ 869 million. The second quarter included the months of November, December, and January. The total sales were $ 1,102 million. The third quarter included the months February, March, and April. The total sales in the third quarter were $ 895 million. These figures include all 41 retail stores and the Neiman Marcus on-line website.
According to the latest annual report from the U.S. Census Bureau the total amount of sales for the U.S. retail industry was $ 4.13 trillion. This report comes from the calendar year ending in December 2009.
Neiman Marcus has three top competitors. They are Barneys New York, Nordstrom, and Saks Fifth Avenue. Even though there are many other luxury retailers, only the three listed above can compete with Neiman Marcus’s customer service and diversity of products.
Code of Ethics
The Neiman Marcus Group, Inc. placed a Code of
Neiman Marcus Background and Overview
Neiman Marcus is a premier luxury retailer with distinctive merchandise and superior service. They opened in Dallas, Texas in 1908. Since 1908, Neiman Marcus has opened 40 additional stores. In 2010, the current count is 41 retail stores and 28 clearance centers called Last Call Neiman Marcus.
As you can see from the chart, Neiman Marcus sells very diverse items. The largest category is women’s apparel, followed by women’s shoes, handbags and accessories, men’s apparel and shoes, cosmetics and fragrances, designer and precious jewelry, home furnishings and décor and the smallest category is other items.
Neiman Marcus’s Mission Statement: “Neiman Marcus Stores will be the premier luxury retailer recognized for merchandise leadership and superior customer service. We will offer the finest fashion and quality products in an exceptional environment."
For the fiscal year 2010, Neiman Marcus had strong sales numbers. The total sales in the first quarter included the months of August, September, and October. The total sales were $ 869 million. The second quarter included the months of November, December, and January. The total sales were $ 1,102 million. The third quarter included the months February, March, and April. The total sales in the third quarter were $ 895 million. These figures include all 41 retail stores and the Neiman Marcus on-line website.
According to the latest annual report from the U.S. Census Bureau the total amount of sales for the U.S. retail industry was $ 4.13 trillion. This report comes from the calendar year ending in December 2009.
Neiman Marcus has three top competitors. They are Barneys New York, Nordstrom, and Saks Fifth Avenue. Even though there are many other luxury retailers, only the three listed above can compete with Neiman Marcus’s customer service and diversity of products.
Code of Ethics
The Neiman Marcus Group, Inc. placed a Code of
Cited: Ariana, Eunjung (2000, November 12). Creating a better Sales Force. The New York Times. Retrieved 5/24/2010 Code of Ethics and Conduct Cron, William L., and Thomas E. DeCarlo. Dalrymple 's Sales Management. 10th ed. Hoboken, NJ: John Wiley & Sons, 2006. Print. Dupree, Scotty (2005, March, 27). Employers Relying on Personality Tests to Screen Applicants. The Washing Post. Retrieved 6/1/2010 Farfan, Barbara Neiman Marcus. Web. 6 June 2010. . NSB Group (2007) Smith, Ellen Reid. "CRM Today - Who Has The Best Loyalty Program?" CRM Systems (CRM) - CRM2day.com. Web. 6 June 2010. . SHL (2004) WAHM Forums. (2009, March 24). Fill Version: Neiman Marcus: April Training Classes. Retrieved 5/31/2010 "Woman Battles Neiman Marcus To Return Damaged Dress." The Consumerist