Csr Analysis Mcdonalds
CSR REPORT ANALYSIS
McDonalds Corporation
Table of Contents Different Approaches to Analyze the CSR programme3 Defensive Approach3
Accommodative Approach4
Proactive Approach5
Activities and Initiatives6
Stakeholder Analysis10
A Critical analysis11
A Marketing Ploy?11
Responding to claims12
McLibel12
Response To Criticism 13
Sustainable Supply Chain14
Nutrition and Well-Being 14
Environmental Sustainability15
Employees16
Conclusion16
Bibliography17
Three Different Approaches to analyze McDonald’s CSR Programme
McDonald’s is a global organization whose impact on the world in terms of corporate social responsibility cannot be overestimated. Founded in 1954 by Ray Kroc, it grew to become not only the biggest fast food chain in the world but indeed the symbol of globalization.(SchlosserE., 2001).
Enormous prosperity and cultural differentiations create the dispute for corporate social responsibility. The answer to the dispute of corporate social responsibility meeting McDonald’s and assesses any options to create some improving the company’s social relationship performance. The answers are defensive, proactive and accommodative approaches. The company has different ways to approach these responses.
Defensive Approach:
McDonald’s defensive approach is to challenge of social responsibility regarding to accusations, allegations, and public pressures to obesity concerns and allegation treatment for workers. The company responses to the disputes, challenges for corporate social responsibility and try to improve social image and social performance.
One organization tried to monitor McDonald’s defensive approach based on accusations and they describe that ‘adopts a defensive approach to social demands admits some errors in social responsibility but mainly defends its behavior to its critics in order to prevent further economic losses’. (Batcup, 2007). As we see here that McDonald’s main aim is to maintain their
McDonalds Corporation
Table of Contents Different Approaches to Analyze the CSR programme3 Defensive Approach3
Accommodative Approach4
Proactive Approach5
Activities and Initiatives6
Stakeholder Analysis10
A Critical analysis11
A Marketing Ploy?11
Responding to claims12
McLibel12
Response To Criticism 13
Sustainable Supply Chain14
Nutrition and Well-Being 14
Environmental Sustainability15
Employees16
Conclusion16
Bibliography17
Three Different Approaches to analyze McDonald’s CSR Programme
McDonald’s is a global organization whose impact on the world in terms of corporate social responsibility cannot be overestimated. Founded in 1954 by Ray Kroc, it grew to become not only the biggest fast food chain in the world but indeed the symbol of globalization.(SchlosserE., 2001).
Enormous prosperity and cultural differentiations create the dispute for corporate social responsibility. The answer to the dispute of corporate social responsibility meeting McDonald’s and assesses any options to create some improving the company’s social relationship performance. The answers are defensive, proactive and accommodative approaches. The company has different ways to approach these responses.
Defensive Approach:
McDonald’s defensive approach is to challenge of social responsibility regarding to accusations, allegations, and public pressures to obesity concerns and allegation treatment for workers. The company responses to the disputes, challenges for corporate social responsibility and try to improve social image and social performance.
One organization tried to monitor McDonald’s defensive approach based on accusations and they describe that ‘adopts a defensive approach to social demands admits some errors in social responsibility but mainly defends its behavior to its critics in order to prevent further economic losses’. (Batcup, 2007). As we see here that McDonald’s main aim is to maintain their
Bibliography: Batcup, M. (2007). Campanionism. Why companies need democracy as much as countries. içinde Big Mac fights back Daft.R, S. &. (2009). Management. Grainger, David Hartford, J. (2008). qsrmagazine. <http://www.qsrmagazine.com/articles/features/100/recycling-4.phtml> adresinden alınmıştır http://www.aboutmcdonalds.com/ jivdaya. (2006, June 17). February 2, 2011 tarihinde mclibel case the story: http://www.jivdaya.org/mclibel_case_the_story.htm adresinden alındı magazine, e McDonald 's Fact Sheets. (2008). http://McDonald’s.com/corp/about/factsheets.html adresinden alınmıştır members Report, M. C. (2009). Ronald McDonald House Charities. (2008). http://www.rmhc.org/rmhc/index/about.html adresinden alınmıştır SchlosserE singerpubs. (2009, May). February 2011 tarihinde http://www.singerpubs.com/ethikos/html/mcdonalds.html adresinden alındı Spurlock, M