Opportunities for Company Q to lead in the area of social responsibility
Company Q’s attitude towards social responsibility appears to be nonexistent, possibly through ignorance or disconcert. Either way the lack of social responsibility affects their business and community’s perception of their business. It appears that the company management has never developed and ethics program that clearly defines the corporate culture including provisions for social responsibility. Profits, or at least a lack of losses appears to be a primary motivating factor for company Q's management’s decisions. Company Q has been attempting to cut losses by closing stores that were losing money instead of finding innovative ways to increase revenues and profitability for the stores. Based on the known information, Company Q still has ample opportunity to build a socially responsible reputation within the community it serves and at the same time create profits for its shareholders. Simple and cost-effective changes could be implemented in a relatively short amount of time and the benefits to the community, employees and the company itself could be realized within a reasonable amount of time. There are at least three ways that Company Q can make a positive affect within the community that it serves while increasing revenues and profitability for shareholders.
First area of improvement: Take those previous customer requests for health conscience and organic products and turn them into reality within their stores.
For many years, Company Q's customers have been requesting health conscience and organic products sold at Company Q’s stores. The company's efforts to provide this for its customers have been weak at best. The company's management has the ethical duty to be positively reactive to its customers requests, so long as those requests are not illegal, immoral, irresponsible or unethical. Since requests are for products that benefit the health of customers,