Whole Foods Case Analysis
Running Head: WHOLE FOODS CASE ANALYSIS 1
Whole Foods Case Analysis
Thomas Edison State College
WHOLE FOODS CASE ANALYSIS 2
The Whole Foods company mission is whole foods, whole people, whole planet. The Whole Foods
company strategy reflects the company mission. Their whole foods mission is achieved by offering a
wide variety of food and non-food items that are organic or natural. They source their products locally
and usually have stricter store guidelines for the definition of “local” requiring a shorter maximum
distance for traveling. “Locally grown” n.d. Their standards of quality are high and they strive to
provide products that are fresh, safe and support well being. They have a list of unacceptable
ingredients for food and quality standards for other products. “Quality standards” n.d.
Their mission of whole people is achieved through the formation of teams at the store level. The
teams manage themselves and are encouraged to make decisions about their department they are
responsible for. Compensation is in part from stock options so they are invested in the profitability of
the store. Fortune magazine has listed them as on the top 100 companies to work for for 13 years in a
row now. Team members can go on field trips to visit suppliers and have access to a company wage
report to see everyone's salary. “Fortune 100 Best Companies” (2013) The average hourly wage is
$16.98 and John Mackey, CEO has drawn a $1 salary since 2006.
Their mission of whole planet is achieved by having a social responsibility strategy. They support
animal welfare and have created the Global Animal Partnership to work with farms to improve
conditions for animals. Their Whole Kids Foundation supports children's health and
Whole Foods Case Analysis
Thomas Edison State College
WHOLE FOODS CASE ANALYSIS 2
The Whole Foods company mission is whole foods, whole people, whole planet. The Whole Foods
company strategy reflects the company mission. Their whole foods mission is achieved by offering a
wide variety of food and non-food items that are organic or natural. They source their products locally
and usually have stricter store guidelines for the definition of “local” requiring a shorter maximum
distance for traveling. “Locally grown” n.d. Their standards of quality are high and they strive to
provide products that are fresh, safe and support well being. They have a list of unacceptable
ingredients for food and quality standards for other products. “Quality standards” n.d.
Their mission of whole people is achieved through the formation of teams at the store level. The
teams manage themselves and are encouraged to make decisions about their department they are
responsible for. Compensation is in part from stock options so they are invested in the profitability of
the store. Fortune magazine has listed them as on the top 100 companies to work for for 13 years in a
row now. Team members can go on field trips to visit suppliers and have access to a company wage
report to see everyone's salary. “Fortune 100 Best Companies” (2013) The average hourly wage is
$16.98 and John Mackey, CEO has drawn a $1 salary since 2006.
Their mission of whole planet is achieved by having a social responsibility strategy. They support
animal welfare and have created the Global Animal Partnership to work with farms to improve
conditions for animals. Their Whole Kids Foundation supports children's health and