Feasibility Paper
MGT 353
Professor Daniels
December 2, 2013
Feasibility Paper
Amy Fernandez
Daniela Buttaci
Xin Liu
Mayen Vergara
Feasibility Analysis Paper-----Green Addict
Green Addict may be a very good business venture but this cannot be judged before analysing the business idea, product feasibility, market feasibility and financial feasibility. Every aspect of the plan are put into thorough focus including the product, promotion, place, pricing and other strategic requirements. This paper includes critical and impartial look of the Green Addict venture through feasibility analysis study.
1. Product/ Service Feasibility Analysis
Being and feeling healthy has always been a major desire and while many people understand the benefits of being healthy and not many have been able to implement healthy habits into their daily lives. As technology has advanced and we have discovered more about diseases and disorders, we have also grown into the awareness that many of these are attributed to the food people eat and the environment they live in. Due to these discoveries a new trend of healthy eating and living has came about and this awareness has been spreading over the years among the population. A number of people definitely desire to enjoy life longevity and minimize their medical expenses. Unfortunately, not many businesses have responded to the demand of the population regarding healthy habits. The companies that have taken advantage of this trend have achieved to charge high prices, but limiting the segment of the population they can target just to high income. This happens because many restaurants disregard using organic ingredients due to its slightly higher price and its least lasting life or conservation, thus limiting options for customers of choosing green organic food while relaxing in an environmentally friendly place.
Green Addict offers to satisfy the need of
Professor Daniels
December 2, 2013
Feasibility Paper
Amy Fernandez
Daniela Buttaci
Xin Liu
Mayen Vergara
Feasibility Analysis Paper-----Green Addict
Green Addict may be a very good business venture but this cannot be judged before analysing the business idea, product feasibility, market feasibility and financial feasibility. Every aspect of the plan are put into thorough focus including the product, promotion, place, pricing and other strategic requirements. This paper includes critical and impartial look of the Green Addict venture through feasibility analysis study.
1. Product/ Service Feasibility Analysis
Being and feeling healthy has always been a major desire and while many people understand the benefits of being healthy and not many have been able to implement healthy habits into their daily lives. As technology has advanced and we have discovered more about diseases and disorders, we have also grown into the awareness that many of these are attributed to the food people eat and the environment they live in. Due to these discoveries a new trend of healthy eating and living has came about and this awareness has been spreading over the years among the population. A number of people definitely desire to enjoy life longevity and minimize their medical expenses. Unfortunately, not many businesses have responded to the demand of the population regarding healthy habits. The companies that have taken advantage of this trend have achieved to charge high prices, but limiting the segment of the population they can target just to high income. This happens because many restaurants disregard using organic ingredients due to its slightly higher price and its least lasting life or conservation, thus limiting options for customers of choosing green organic food while relaxing in an environmentally friendly place.
Green Addict offers to satisfy the need of