Feasibility Study
FEEL CLEAN ALL DAY, EVERYDAY
FEASIBILITY DECISION: FEASIBLE
HANDY PENS, LLC.
Business Feasibility Study
EXECUTIVE SUMMARY
In the convenience driven world we live in today it is no question that people are looking for more and more ways to make their lives easier. With that being said I would like to ask you a question. On an average day how many of you find yourselves using a pen? Our thoughts exactly, so one day we sat down and thought how great it would be to combine this compact device, which people already use throughout their daily activities, with something most people wish they could use on a daily basis. Well after some brain storming that’s exactly what we did. Our new product “Handy Pens” combines the convenience and familiarity of a pen with hygienic items we found to usually be more troublesome to carry in your pockets or handbags.
For starters our pens include an attachment full of either a breath freshening spray to keep your mouth smelling minty fresh in the blink of an eye or a pen with an attachment filled with hand sanitizer keeping your hands germ free with the push of a finger. Barriers to entry in the stationary industry are low and we feel consumers would be excited to test out the innovative concept behind Handy Pens.
We understand our weaknesses and plan to turn them into strengths, we acknowledge the threats ahead and are excited to change those into opportunities. The potential rewards in this industry outweigh the risks and we are excited to dive in and see what awaits us in the near future.
BUSINESS CONCEPT
The problem our product resolves in the stationery market is the convenience of having two products combined into one. Our pens have either hand sanitizer spray or breath freshener spray built-into the pen. We will have retail customers who would distribute our product in their General Merchandise stores and commercial customers who could order customized pens
FEASIBILITY DECISION: FEASIBLE
HANDY PENS, LLC.
Business Feasibility Study
EXECUTIVE SUMMARY
In the convenience driven world we live in today it is no question that people are looking for more and more ways to make their lives easier. With that being said I would like to ask you a question. On an average day how many of you find yourselves using a pen? Our thoughts exactly, so one day we sat down and thought how great it would be to combine this compact device, which people already use throughout their daily activities, with something most people wish they could use on a daily basis. Well after some brain storming that’s exactly what we did. Our new product “Handy Pens” combines the convenience and familiarity of a pen with hygienic items we found to usually be more troublesome to carry in your pockets or handbags.
For starters our pens include an attachment full of either a breath freshening spray to keep your mouth smelling minty fresh in the blink of an eye or a pen with an attachment filled with hand sanitizer keeping your hands germ free with the push of a finger. Barriers to entry in the stationary industry are low and we feel consumers would be excited to test out the innovative concept behind Handy Pens.
We understand our weaknesses and plan to turn them into strengths, we acknowledge the threats ahead and are excited to change those into opportunities. The potential rewards in this industry outweigh the risks and we are excited to dive in and see what awaits us in the near future.
BUSINESS CONCEPT
The problem our product resolves in the stationery market is the convenience of having two products combined into one. Our pens have either hand sanitizer spray or breath freshener spray built-into the pen. We will have retail customers who would distribute our product in their General Merchandise stores and commercial customers who could order customized pens