CSR Nestle

How and Why Multinational Corporations Pursue CSR Strategies: the Case of Nestle in
China
Anna Chou
A thesis in partial fulfillment of the requirements of the
Interdisciplinary Honors Thesis
Written under the direction of
Professor Kathe Newman
Bloustein School and Professor Michael Santoro
Rutgers Business School
School of Arts and Sciences, Rutgers University
2013-2014

Electronic copy available at: http://ssrn.com/abstract=2420273

Table of Contents Abstract ....................................................................................................................................... 3 Introduction ............................................................................................................................... 4 Literature Review .................................................................................................................... 6 CSR Beginnings and Definition ....................................................................................................................... 6 Effectiveness and Intention .............................................................................................................................. 8 Classifying Different Levels of CSR ................................................................................................................ 9 CSR Standards ........................................................................................................................ 10 UN Global Compact ........................................................................................................................................... 11 Office of Economic and Cultural Development (OECD) Guidelines for Multinational Corporations

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