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Csr Strategy for Eicher Motors

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Csr Strategy for Eicher Motors
1) If you would be the CEO of Eicher Motors, which other CSR activities you would have undertaken that would have aligned well with the current CSR activities?

The case study on Eicher Motors CSR activities manifests a lot about company’s sincere interest towards socio-economic development, environment and community upliftment. The Company seems to have promoted various initiatives through EMP program and formulated mitigation measures to address environmental concerns/risks.

Current CSR initiative taken by Eicher Motors Ltd. * EMP program: It includes maintenance of ecological balance, waste management, pollution control, and many other programs under EMP. * Water Conservation: EML also implicated Rainwater Harvesting to harness the forces of nature to conserve water. * Energy Conservation: Switch to clean energy options such as windmill power and CNG, implementing best possible actions to save resources such as water, power, and fuel. * Fuel Conservation: Development of BS: II compliant engine as a pro-active step leading to an ecologically cleaner product. * Employees’ Welfare Programs: At EML, they value their employees as backbone of the company and they support numerous schemes for them. * Rural Education Reform: Three CBSE affiliated English medium schools, which provides quality education at different rural locations. * Healthcare: Dr.Shroff Charitable Eye Hospital (Delhi) enables people to receive quality eye care facilities, a satellite clinic in Alwar (Rajasthan) are some commendable efforts concerning healthcare by Eicher. * Road Safety: In this field also they’ve been instrumental in providing and maintaining all traffic light equipments in the entire city of Indore (Madhya Pradesh).

Given the chance to represent EML as a CEO I would’ve seconded the CSR initiatives encapsulated in the subject case study. The management team at EML has already exercised myriad of steps on the CSR front which are laudable;

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