The case study on Eicher Motors CSR activities manifests a lot about company’s sincere interest towards socio-economic development, environment and community upliftment. The Company seems to have promoted various initiatives through EMP program and formulated mitigation measures to address environmental concerns/risks.
Current CSR initiative taken by Eicher Motors Ltd. * EMP program: It includes maintenance of ecological balance, waste management, pollution control, and many other programs under EMP. * Water Conservation: EML also implicated Rainwater Harvesting to harness the forces of nature to conserve water. * Energy Conservation: Switch to clean energy options such as windmill power and CNG, implementing best possible actions to save resources such as water, power, and fuel. * Fuel Conservation: Development of BS: II compliant engine as a pro-active step leading to an ecologically cleaner product. * Employees’ Welfare Programs: At EML, they value their employees as backbone of the company and they support numerous schemes for them. * Rural Education Reform: Three CBSE affiliated English medium schools, which provides quality education at different rural locations. * Healthcare: Dr.Shroff Charitable Eye Hospital (Delhi) enables people to receive quality eye care facilities, a satellite clinic in Alwar (Rajasthan) are some commendable efforts concerning healthcare by Eicher. * Road Safety: In this field also they’ve been instrumental in providing and maintaining all traffic light equipments in the entire city of Indore (Madhya Pradesh).
Given the chance to represent EML as a CEO I would’ve seconded the CSR initiatives encapsulated in the subject case study. The management team at EML has already exercised myriad of steps on the CSR front which are laudable;