Cultural Determinism

Question 1
The term technological determinism as defined by Winston means the consideration of technology as the dominant and only determining factor to a specific change more so in relation to societal norms and operations. On the other hand, cultural determinism draws attention from a number of elements inclusive of technology as a means of relying how change Occurs Winston takes to define the situation as one that takes into account a number of social, economic and cultural elements as a means to allowing for cultural development. Both technological and cultural determinism as employed in perspective to addressing the issue of changes in mass communication.
In order to further understand these theories, we will seek to use the recent discourse
To explain this, we draw an example of an individual with the right kinds of resources but with poor cultural and social capital to mean that he or she will not be in a position to enrich themselves from their economic capital alone. In modern society, one needs to be culturally educated such that their learning capacity is a reflection of both their economic and social capital. Social capital also plays a key role in promoting class inequality because those with powerful and learned family members and friends are most likely to gain through such relations unlike someone who does not known anyone of this
The concept of neoliberalism is not new to the modern market as this is something that was highly advocated for more so during the birth of capitalism market theories. There were some significant historical events that led to the emergence of neoliberalism and this include political growth, labor movements and shift in investments strategies.
To begin with, Hesmondhalgh explains that the political atmosphere allowed for the concept of neoliberalism to be developed given that there was growth in the understanding of changes as they happened in communications. The more effective communication and more so the telecommunication industry grew, which is generally free to a given extent, the more politics encouraged other aspects to draw inspirations to the same thus neoliberalism. The increase in labor movements calling for changes in the regulation of markets also increased the chances for neoliberalism to emerge (Hesmondhalgh). This is because the more the labor market demanded for better working conditions, the more the idea of a free market place where everyone had the right and the capacity to make profitable business continued to grow. In addition to this, the market was also changing given that more and more individuals were shifting to make investments in the service industry that dealt directly with the customer.