Cultural Manager
Identify and Analyse Skills, Knowledge and Aptitudes Needed for Effective Management within the Cultural Sector
Introduction
The cultural sector is one of the most important industry in the world today. It has become a part of economy growth in many countries, having involvement from various creativity areas such as arts, advertising, media, design, and etc. Horkheimer and Adorno (2002) originally used the term cultural industries to refer to industrially produced commercial entertainment: broadcasting, film, publishing, recorded music as distinct from the subsidised “arts”, visual and performing arts, museums and galleries. The cultural sector boost support and interests from the society and mainly the government, helping the nation realize and appreciate arts and culture. Many countries have a rich and historical culture and heritage. Understanding and learning culture has helped many people, especially scholars to study society and history, and how creativity and culture can help form a better society. However, understanding culture not only helps society but also makes a huge impact on a country’s politics, technology advancements and economic development. According to British anthropologist Edward Tylor (1958), "Culture, or civilization, taken in its broad, ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society." Based on the evolutionary theories by Charles Darwin, Tylor (1920) argues that culture has evolved from history, but people across the world have a shared knowledge, belief, customs and basic capabilities. According to a research carried out by the European Commission, the definition of a cultural sector has a more functional orientation. In his book “Economics and Culture”, Professor David Throsby (2001) explains that this definition is characterised as “the activities undertaken by a group of people, and the
Introduction
The cultural sector is one of the most important industry in the world today. It has become a part of economy growth in many countries, having involvement from various creativity areas such as arts, advertising, media, design, and etc. Horkheimer and Adorno (2002) originally used the term cultural industries to refer to industrially produced commercial entertainment: broadcasting, film, publishing, recorded music as distinct from the subsidised “arts”, visual and performing arts, museums and galleries. The cultural sector boost support and interests from the society and mainly the government, helping the nation realize and appreciate arts and culture. Many countries have a rich and historical culture and heritage. Understanding and learning culture has helped many people, especially scholars to study society and history, and how creativity and culture can help form a better society. However, understanding culture not only helps society but also makes a huge impact on a country’s politics, technology advancements and economic development. According to British anthropologist Edward Tylor (1958), "Culture, or civilization, taken in its broad, ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society." Based on the evolutionary theories by Charles Darwin, Tylor (1920) argues that culture has evolved from history, but people across the world have a shared knowledge, belief, customs and basic capabilities. According to a research carried out by the European Commission, the definition of a cultural sector has a more functional orientation. In his book “Economics and Culture”, Professor David Throsby (2001) explains that this definition is characterised as “the activities undertaken by a group of people, and the
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