Professor Katherine Whitman
Professor Peter Antoniou
BUS/ECO 123
June 11, 2012
Summary: Cultural Tourism and Cultural Heritage Management This book seeks to provide the reader or tourist with insights on how the two worlds, tourism and cultural heritage management intersect, but also how they conflict in that they represent opposite sides of cultural tourism itself. The book outlines for the reader that while tourism professionals evaluate the potential for profit, cultural management professionals evaluate the same assets for their value. Tourism represents the consumption of experiences and products. Cultural tourists want to consume a variety of cultural experiences and assets must be converted into something that tourists can utilize and enjoy, which is important to developing a successful and sustainable management of the cultural tourism product itself. This book attempts to highlight the problems associated with the merging of both as well as offer suggestions or ways that the two can work together effectively and efficiently without causing damage to the asset itself due to environmental factors that tourism brings. Tourism has extensive sociological, economic and political aspects to it everywhere in the world. Greater attention is now being given to tourisms overall social impact, which depending on the circumstances can be positive or negative depending on how tourism is both planned and/or managed.
Education and knowledge are tantamount to the approach in attempting to avoid the problems associated with the negative impacts of tourism. A long-term commitment to the planning and management of heritage assets should anticipate the adverse impacts of tourism and develops guidelines that minimize problems that can affect the host communities or can be offensive to the culture.
Not all tourists are alike. Some seek very specific indulgences as it is not always about touring the local landmarks, or visiting