Q1 what is a customer and who are the customers for your organization?
Ans.Everyone in the organization is customer .Internal customer service must be of high quality so that service to external customers reflects the internal working of the organization .This applies whether your external customers are end –users /consumers or on seller.
Q2.Why is it necessary for organization to investigate, identify, assess and include the needs of clients /customers in planning processes and how can they do this?
Ans. Successful organizations are customer driven. They can spend time and effort finding out who their customers and what the needs, wants and expectations of their customers are.
The market can determine what the manufacturer producers or the retailer’s sells and information collected from customers provides the basis for the focus for all organization activities. They can go directly to your customers for the information you need-for up to date information, at customer priorities likes and dislikes, purchasing intensions, value you should offer to customers.
Internal and external client /customer data helps the organization discovers new opportunities verify the extent of a problem, better understand how products and services are used, prevent problems that impact the client/customer, and priorities work. Understanding customer needs helps define new market opportunities and drive innovation and revenue growth every aspect of the organization.
Q3 Develop and document on behalf of an organization for which you do or might work a detailed process whereby it will be possible to investigate ,identify, assess and include the needs of customers in planning process.
Answer. Customers needs must be properly identified, assessed planned for and catered for .This means that when developing business, strategic and operational plans ,the focus must be on the client /customers and meeting client needs.
1.Identify the benefits associated with your products and