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GSCM588 Major Paper Outline Carlton

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GSCM588 Major Paper Outline Carlton
GSCM588 Final Project Proposal Outline- Christopher Carlton

Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.

Macy’s Incorporated.

Rowland Hussey Macy’s determination and ingenuity paid off at the age of 36 with the launch of R.H. Macy & Co. He adopted a red star as his symbol of success, dating back to his days as a sailor. First-day sales totaled $11.06 but by the end of the first full year, sales grossed almost $90,000. By 1877, R.H. Macy & Co. had become a full-fledged department store occupying the ground space of 11 adjacent buildings. Macy’s entered 2005 with about 240 locations, primarily on the East and West Coasts. With the conversion of all Federated’s regional store nameplates in March 2005, Macy’s grew to about 425 locations across the country. In September 2006, with the conversion of stores acquired from The May Department Stores Company, Macy’s now serves customers through approximately 800 stores in virtually every major geographic market in the United States, as well as the macys.com website (http://www.macysinc.com/aboutus/history/macysahistory.aspx). Macy’s is one of the biggest department stores in the United States and presents one of the best services to customers.
Macy’s is a powerhouse company that many other organizations compete to be like or to try to immolate to lead in their particular industry. Macy’s Inc. has great leadership and brings about great talent within its organization. Macy’s Inc. formed a great strong partnership to form the powerhouse of today. Sometimes doing business solo will eventually wipe organizations out; even if the business has great customer service, great quality and a low retention.

Macy’s Inc. is pretty much consistent with quality and customer service but we all know nothing is perfect and nothing is operated without any incidents that are not positive. We all know that in order to get better, we must learn from our mistakes.



References: Steward, David. (2004). Doing Business by the Good Book. New York; NY: Hyperion Books. Weinstein, Justin. (8/21/2012). Macy’s Continues to Deliver and Be Undervalued. Retrieved from: http://seekingalpha.com/article/818591-update Collins, Jim. (2009). How The Mighty Fall And Why Some Companies Never Give In. New York, NY: HarperCollins Publishers. ****http://www.termpaperwarehouse.com/essay-on/Bsop588-Course-Project/106654

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