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Customer Based Business Model

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Customer Based Business Model
Almost all banks have a wide variety of products to offer to the customers. There are regular transaction between the customer and the bank and therefore many notifications and records, that are required by both the bank and the customer for their satisfaction there are many requests that a customer makes that the bank has to oblige and thus keep records of the same in order to refer to them when ever required.

It therefore goes with out saying that the banking sector any where in the world has the highest frequency of paper work that needs to be stored for future references, no doubt that the technology has improved and that various requests can be sent across through e-mails, however banks require physical possession of the same and thus it is convenient for the customers but very much the same as far the bank is concerned.

ICICI Bank has always been looking to make banking comfortable and convenient as far as possible for its customers, and to manage the tedious paper work it uses the 5 ‘S ’ philosophy to help its staff retrieve and manage papers in the most efficient and the smartest way.

ICICI Bank was quick to understand that to be a leader it has to satisfy its customer needs, be it product or service. Simple aspects like a, well organized and systematic work place increases efficiency and brings about customer satisfaction. The 5 ‘S’ philosophy helps the staff to understand the importance of being organized at the work place.

5 ‘S’ Philosophy originates from Japan and came into deionization after the World War 2. It is one of the most powerful tool under the Kaizen umbrella. Kaizen theories originate from Japan and the word Kiazen basically means ‘change for good’, the word Kia means little, ongoing, good and the word Zen means ‘for the better’.

The main aim of the 5 ‘S’ Philosophy is to eliminate waste, reduce processing time, and add responsibility to operational staff. The Philosophy believes that small changes results in large

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