customer loyalty
Assignment Format for Business Simulation Game (Individual Report)
Each student is expected to prepare an independent report of his/her experience of strategically managing the company (as part of a group) for the five-year period. The suggested format and structure for this report is set out below.
CONTENTS PAGE
The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way.
INTRODUCTION
State concisely but clearly what the report is about and the sequence of key tasks/events to follow.
COMPETITIVE STRATEGY
Describe how your company entered the industry (in each of the four markets in which you operated, and for all product types) and why? - As a
Global Cost Leader, as a Global Differentiator, other.
EXTERNAL
OVERVIEW/ANALYSES
Awareness of the external environment and how it impacts on a company is a key strategic consideration. It is important then to describe: the state of the industry when you took over at the end of year 5; its competitive nature; and the opportunities and threats that existed for your company.
You should support your answer with relevant strategic models/frameworks. You would need to carry out additional relevant
(online) research to inform/support your analysis of the external environment. INTERNAL
OVERVIEW/ANALYSES
Provide a clear but concise overview of the company you were about to take over at the end of year 5. What were its strengths and weaknesses?
DECISIONS TAKEN
You should set out YEAR-BY-YEAR descriptions of and reasons for your decisions. For each year describe:
- What key decisions were made;
- The strategic thinking behind the decisions making process;
- The outcome/results of these decisions;
- How you performed in relation to your competitors.
Repeat this process 5 times to reflect on each year of running the company. FINAL RESULTS
Describe
Each student is expected to prepare an independent report of his/her experience of strategically managing the company (as part of a group) for the five-year period. The suggested format and structure for this report is set out below.
CONTENTS PAGE
The report should be clearly structured and follow a logical format. A contents page should be included which should adequately set out the structure of the report in a systematic way.
INTRODUCTION
State concisely but clearly what the report is about and the sequence of key tasks/events to follow.
COMPETITIVE STRATEGY
Describe how your company entered the industry (in each of the four markets in which you operated, and for all product types) and why? - As a
Global Cost Leader, as a Global Differentiator, other.
EXTERNAL
OVERVIEW/ANALYSES
Awareness of the external environment and how it impacts on a company is a key strategic consideration. It is important then to describe: the state of the industry when you took over at the end of year 5; its competitive nature; and the opportunities and threats that existed for your company.
You should support your answer with relevant strategic models/frameworks. You would need to carry out additional relevant
(online) research to inform/support your analysis of the external environment. INTERNAL
OVERVIEW/ANALYSES
Provide a clear but concise overview of the company you were about to take over at the end of year 5. What were its strengths and weaknesses?
DECISIONS TAKEN
You should set out YEAR-BY-YEAR descriptions of and reasons for your decisions. For each year describe:
- What key decisions were made;
- The strategic thinking behind the decisions making process;
- The outcome/results of these decisions;
- How you performed in relation to your competitors.
Repeat this process 5 times to reflect on each year of running the company. FINAL RESULTS
Describe