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Customer relationship
Introduction

Customer relationship management

Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

The purpose of customer relationship management is to extend the management, and improve the competition capability of the enterprises.

The Real estate sector is rapidly growing. Forward-thinking companies within the sector are looking to create competitive advantage through differentiators such as better management and servicing of the customers. Strategic technologies such as customer relationship management (CRM) tools can play an important role in this. This white paper explores the role CRM can play in real estate, its benefits and how one should go about selecting the right CRM application.

Positive signals from real estate investment, occupational and development markets

The major global real estate markets are in better shape than at any time since the Global Financial Crisis, with the continued momentum in capital markets now supported by improving corporate occupier demand across all the main global regions and property sectors. Abundant liquidity has pushed investment volumes back to the level of 2006, with expectations of further growth during 2015. Meanwhile, rising construction levels and developer confidence underline the strength of demand for modern space. Economic and geopolitical headwinds may affect future growth prospects but, equally, 2015 offers the global real estate market upside potential on the back of a robust recovery in the U.S. economy, lower oil prices, quantitative easing in the Eurozone, a resurgence of India and 6%-7% economic growth in China.

Real estate sector is rapidly growing in all world-wide directions. Focusing on winning is crucial which gives birth to competition that makes real estate a competitive industry. The
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