Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation, meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions taken before, during, and after the actual transaction or delivery of service Every customer is important.Each customer should be welcomed and perfectly serviced.
When dealing with customers the organisation should always be polite, communicative, …show more content…
Anticipate customer needs and wants
Thomas cook provide great customer care getting to know their customers and anticipating their needs and wants this is done through customer satisfaction surveys online forums and on websites such as trip advisor this gives thomas cook a better understanding of their customer wants and needs thomas cook monitor their performance and endeavour to eliminate problems.
Locate product/services in the right place at the right time
Thomas cook promote their product through advertising at the right places for example on billboards at popular places thomas cook offer a price match guarantee if a customer finds the same holiday cheaper they will refund the difference thomas cook use marketing strategies to ensure they are targeting the right customers at the right time and place and to offer the best price …show more content…
We challenge the status quo and continually look for ways to make things better. We’re proactive to anticipate customers’ needs.
Wear Their Flip-Flops: We listen carefully to understand what’s required. We’re solution focused and strive for the best outcome. We focus on the little things that make a big difference.
We’re One Thomas Cook: We’re open and honest and act with integrity. We take ownership and deliver what we’ve promised. We work as one Thomas Cook team.
Thomas cook proud values
Pioneering its future In Thomas Cook the culture that is encouraged is of improvement. Nobody should fear taking on ownership and enhancing every opportunity that is thrown their way. Learning from their past mistakes and making the future most profitable is also one of their virtue.
Results orientated, thomas cook aim to get the best results in the industry Obsessed with customer service t Thomas cook is always working on making their service better. Their main focus is their customers and take feedback very seriously,this will ensure customers come back
United as one team
Swot analysis for thomas cook
Strengths thomas cook is known all over the world for package holidays
Financially