d1
Evaluate the effectiveness of the use of techniques in marketing by Kellogg’s (D1)
Using the data from each of the above sections you must evaluate how effective Kellogg’s marketing is. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and using logical judgements about the validity and reliability of the data used to evaluate the effectiveness of the marketing techniques.
You should use sales data and news articles to judge if you feel Kellogg’s does a good job of marketing itself or not. You must balance the good elements they have against the weaker practices and come up with an overall judgement based on fact.
Advantages
From my own opinion, I think Kellogg’s marketing skills are very essential. The reason to this is because to be one of the largest cereal retailers, a business has to have phenomenal marketing techniques. If a business does not have marketing techniques, they won’t be successful as the businesses that do have marketing techniques.
Kellogg’s marketing skills are very essential because they are the second largest cereal company globally. From this I can infer that Kellogg’s are offering essential customer service to their customers because they are one of the best retailers in the world.
From the research that I have done, it states that when Kellogg’s cornflakes were launched in the UK in the early 1920’S, Kellogg’s faced a very hard task of persuading people to have a brand new breakfast which was cereal rather than having bacon and eggs.
Kellogg’s did this by advertising and packaging of their products. Kellogg’s advertised their product by using a whole range of media. For example Kellogg’s used posters, radio, cinema, direct mail and most recently, the internet.
Kellogg’s met their customers’ needs by offering different products to different age groups. For example ‘Special K’ was aimed towards women, ‘Coco Pops’ was aimed towards children and finally
Using the data from each of the above sections you must evaluate how effective Kellogg’s marketing is. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and using logical judgements about the validity and reliability of the data used to evaluate the effectiveness of the marketing techniques.
You should use sales data and news articles to judge if you feel Kellogg’s does a good job of marketing itself or not. You must balance the good elements they have against the weaker practices and come up with an overall judgement based on fact.
Advantages
From my own opinion, I think Kellogg’s marketing skills are very essential. The reason to this is because to be one of the largest cereal retailers, a business has to have phenomenal marketing techniques. If a business does not have marketing techniques, they won’t be successful as the businesses that do have marketing techniques.
Kellogg’s marketing skills are very essential because they are the second largest cereal company globally. From this I can infer that Kellogg’s are offering essential customer service to their customers because they are one of the best retailers in the world.
From the research that I have done, it states that when Kellogg’s cornflakes were launched in the UK in the early 1920’S, Kellogg’s faced a very hard task of persuading people to have a brand new breakfast which was cereal rather than having bacon and eggs.
Kellogg’s did this by advertising and packaging of their products. Kellogg’s advertised their product by using a whole range of media. For example Kellogg’s used posters, radio, cinema, direct mail and most recently, the internet.
Kellogg’s met their customers’ needs by offering different products to different age groups. For example ‘Special K’ was aimed towards women, ‘Coco Pops’ was aimed towards children and finally