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D1 Evaluate The Effectiveness Of The Use Of Techniques In Marketing Products In One Organisation.

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D1 Evaluate The Effectiveness Of The Use Of Techniques In Marketing Products In One Organisation.
D1 evaluate the effectiveness of the use of techniques in marketing products in one organisation
In this section I am going to evaluate the effectiveness of Apples Marketing techniques.
The IPad was launched in 2010 and has had enormous staying power in terms of keeping a lot of its popularity it is only recently it has gone downhill and is only now starting to decline. This shows the IPad is still a very popular product and as Apple has the resources to update its products and get them back to the top of the technology league table.
Apple have used the Ansoff Matrix successfully when it comes to the IPad according to reviews they penetrated the market and product developed successfully with the IPad because the reviews of the IPad 2, …show more content…
Plus their products are new innovative ideas, are attractive and consistent.
Apple doesn’t do much Transactional Marketing as they focus more on relationship Marketing.
Apple are currently failing on their main aims and objectives because their sales and market share are falling due to higher prices. However they are showing they are socially responsible by having a code of practice for suppliers and they have an app store that covers all the key problems or needs.
Apple use the Marketing Concepts but they are not preforming as good as I first thought. It costs from $274-$929 to make and their sales are falling. However they are good at tailoring products to the customer and they really advertise the product’s on TV and social media.
Apples brand is execptional because only recently they have become the worlds most valuable
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