A pest analysis is
Political
Economical
Social
Technology
Social
There have been many changes over last 40 years .Customer possess mobile and car, Tesco has responded to this change by developing extra stores with larger parks. Customers want one stop shopping. Tesco has responded to this by making sure that their stock has nearly got everything a customer might need. Over last 40 years travellers have been abroad to try and taste different foods. Tesco has responded to this change by increasing the range of foreign food such as Mexican, Chinese and Indian etc. Because of the large ethnic populations that have moved to the UK, this encouraged Tesco to increase the range of foreign. When microwaves were launched and people have started buying them. Tesco has responded to this change by introducing frozen foods.
Political
Customers are wishing to eat to healthier, Tesco has responded to this by making sure the products are healthy and by putting labels on the product. Customers want to shop more conveniently, Tesco has responded to by offering convenient time including 24 hour shopping and six hours on Sunday. Many customers do not want food that has been grown using chemicals, they want to natural food. Tesco has responded to this change by introducing organic food ranges. Tesco is restricted by law from growing too big.to overcome this they have begun to offer more services. Recession has been biggest political factor as a lot of countries suffer unemployment; Tesco has responded to this change by offering more employment as this will reduce the amount of people who are unemployed.
Economical
Customers want to shop in a pleasant and clean environment, Tesco has responded to this change by making their shops light and attractive. The government wants everyone to be environmentally aware, Tesco has responded by increasing the amount of recyclable packing that they use for their products. Tesco