Dan Ariely Predictably Irrational

Predictably irrational: The hidden forces that shape our decision is a book by Dan Ariely in which he has explained that what can be the reasons because of which we take certain decisions in our lives. This is a very interesting book through which the reader will get to know certain mistakes that they have been doing again and again in their lives without any intention of doing it and also about the ways by which we can avoid these mistakes. Dan Ariely has given some scientific facts and findings to prove these reasons because of which we take certain decisions. In life we take decisions which we think are the best and are taken while considering all the factors but sometimes we take certain decisions unconsciously which leads to blunders. Dan has elucidated in this book with the help of examples from day to day life that we human beings have the tendency of comparing things and after the comparison the one alternate which seems to be more viable is taken. From a normal work like drinking coffee to losing weight, from purchasing a car to choosing a life partner every decision is based on a systematic pattern which we have been following since so much time that it seems to be good to us but we don't get to know that we are making many
He is the founder of The center for advanced hindsight and has also co-founded BEworks. His other famous books are "The upside of Irrationality: The unexpected benefits of defying logic at work and at home" and "The honest truth about Dishonesty: How we lie to everyone-especially ourselves". All his books are New York Times best seller books and are really appreciated because of his understanding of difficult concepts and its explanations in an easy manner. Along with these books he has written various articles and also his talks on TED have received more than 4.8 million viewership