Danshui Plant No. 2 Case Analysis
Abercrombie & Fitch Case Analysis
Introduction
Abercrombie & Fitch (A&F) is an American was founded in 1892 by David T and the first store was located on Water Street in lower Manhattan. At that time, A&F was originally and outdoorsmen store, a few presidents and famous explorers purchased. Nowadays, A&F become one of the most popular clothing for youth which age of 18-22 year old people, especially for the college students. The company catered four brands thought different life stages – from elementary school to post-college. The A& F co. retailer managed four brands, which are A&F, Abercrombie kids, Hollister Company, and Ruehl, but the Ruehl is closed in early 2010.
Through my writing, A&F’s internal strengths, weaknesses, and external opportunities, threats will be analyzed. I will also talk about the mistakes and successes since the time that A&F was founded to 2005. What’s more, the major problems or challenges will be pointed out, and some of my personal alternatives and recommendations will be given aiming to Abercrombie & Fitch’s shortcoming and main problem.
Personally, the major problem of A&F is how to maintain a competitive advantage over new entrants into the market, as well its current main competitors: Gap Inc., American Eagle outfitters Inc. (AEOS), and J.Crew Group, Inc. (JC) ?
SWOT analysis
First of all, I will talk about A&F’s strengths and weaknesses, which are focus on the internal of the company. * Strengths: 1. Provide special shopping experience to customers.
The value of A&F retailer held is sensuality, a youthful lifestyle, a love for the outdoors and fun with friends. The entire store symbolized that value, and what’s more, loud music, sexy model, and perfumed interiors also encouraged teenagers to hang out with their friends. 2. Has continually made profit.
According to exhibit 1 in page 355, we can see that A&F has continually made profit since 2002 to
Introduction
Abercrombie & Fitch (A&F) is an American was founded in 1892 by David T and the first store was located on Water Street in lower Manhattan. At that time, A&F was originally and outdoorsmen store, a few presidents and famous explorers purchased. Nowadays, A&F become one of the most popular clothing for youth which age of 18-22 year old people, especially for the college students. The company catered four brands thought different life stages – from elementary school to post-college. The A& F co. retailer managed four brands, which are A&F, Abercrombie kids, Hollister Company, and Ruehl, but the Ruehl is closed in early 2010.
Through my writing, A&F’s internal strengths, weaknesses, and external opportunities, threats will be analyzed. I will also talk about the mistakes and successes since the time that A&F was founded to 2005. What’s more, the major problems or challenges will be pointed out, and some of my personal alternatives and recommendations will be given aiming to Abercrombie & Fitch’s shortcoming and main problem.
Personally, the major problem of A&F is how to maintain a competitive advantage over new entrants into the market, as well its current main competitors: Gap Inc., American Eagle outfitters Inc. (AEOS), and J.Crew Group, Inc. (JC) ?
SWOT analysis
First of all, I will talk about A&F’s strengths and weaknesses, which are focus on the internal of the company. * Strengths: 1. Provide special shopping experience to customers.
The value of A&F retailer held is sensuality, a youthful lifestyle, a love for the outdoors and fun with friends. The entire store symbolized that value, and what’s more, loud music, sexy model, and perfumed interiors also encouraged teenagers to hang out with their friends. 2. Has continually made profit.
According to exhibit 1 in page 355, we can see that A&F has continually made profit since 2002 to