Data of Tata Nano

Data analysis

Results We interviewed 50 students of the school in order to complete the survey. As we can observe in the chart below, 44% of them were female and 56% male. We have a balanced proportion between both genders in our sample. That enable this survey to be more representative of the target market we choose to analyse.

Gender

44%
56%

male femal e
General perception of Nano

Thanks to this survey, we tried to get people’s perception about Nano on several parameters. These are given as under-

♣ Nano as a rural car:

60%
Nano: a rural car?

54%

50%

40%

30%

20%

10% 4%

24%

8%

10%

0% strongly agree

agree don't know disagree strongly disagree

It clearly appears that the majority of the respondents disagree with the affirmation that Nano is a rural car. Only 28% of them agreed with that fact. Nano is most perceived as a “city” car.

♣ Nano as a trendy car.

Nano: trendy?

60%

50%

40%

30% 20% 10% 6%

0%
54%

14%

24% 2% strongly agree agree don't know disagree strongly disagree

These results illustrate that most of the respondents we surveyed agreed that Nano is trendy

(60%). People who want to be fashionable will be tempted to buy this car. ♣ Nano as “People’s car”.

Nano: People's car?

80%
70%
60%
50%
40%
30%
20%
10%
0%

22%
70%

0% 6% 2% strongly agree