David Mccland
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David McClelland’s Achievement Motivation, Manifest Need Theory
Post : Gaurav Akrani Date : 6/30/2010 11:27:00 AM IST
No Comments Labels : Management
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[pic]1. McClelland’s Manifest Need Theory of Motivation.
Some people have an intense desire to achieve while others are not so keen about achievement. David C. McClelland had studied this phenomenon for over twenty years at Harvard University and proposed his Achievement Motivation Theory (Also called Manifest Need Theory). According to him, there are certain needs that are learned and socially acquired as the individual interacts with the environment. McClelland classified such needs into three broad categories. These are (a) Need for power, (b) Need for affiliation, and (c) Need for achievement.
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[pic](a) Need For Power.
This need is indicated by a person's desire to control and influence the behavior of others. A person with desire for power likes to compete with others when the situation is favorable for such domination. Such persons prefer jobs that provide them an opportunity to acquire leadership with power. There are two aspects of power accordingly to McClelland. These are: positive and negative. Positive use of a power is necessary when a manager desires to achieve results through the efforts of others. The negative use of power is possible when a person uses power for personal aggrandizement. Such use of power may prove to be harmful to the Organisation.
[pic](b) Need For Affiliation.
Here, the person has a need/desire for affection and wants to establish friendly relationships. A person with high need for affiliation seeks to establish and maintain friendships and dose emotional relationships with others. He wants to be liked by others and develops a sense of belonging by joining informal groups in the Organisation. Such persons (managers) prefer tasks that require frequent interaction with subordinates/co-workers.
[pic](c) Need For
David McClelland’s Achievement Motivation, Manifest Need Theory
Post : Gaurav Akrani Date : 6/30/2010 11:27:00 AM IST
No Comments Labels : Management
[pic][pic]
[pic]1. McClelland’s Manifest Need Theory of Motivation.
Some people have an intense desire to achieve while others are not so keen about achievement. David C. McClelland had studied this phenomenon for over twenty years at Harvard University and proposed his Achievement Motivation Theory (Also called Manifest Need Theory). According to him, there are certain needs that are learned and socially acquired as the individual interacts with the environment. McClelland classified such needs into three broad categories. These are (a) Need for power, (b) Need for affiliation, and (c) Need for achievement.
[pic]
[pic](a) Need For Power.
This need is indicated by a person's desire to control and influence the behavior of others. A person with desire for power likes to compete with others when the situation is favorable for such domination. Such persons prefer jobs that provide them an opportunity to acquire leadership with power. There are two aspects of power accordingly to McClelland. These are: positive and negative. Positive use of a power is necessary when a manager desires to achieve results through the efforts of others. The negative use of power is possible when a person uses power for personal aggrandizement. Such use of power may prove to be harmful to the Organisation.
[pic](b) Need For Affiliation.
Here, the person has a need/desire for affection and wants to establish friendly relationships. A person with high need for affiliation seeks to establish and maintain friendships and dose emotional relationships with others. He wants to be liked by others and develops a sense of belonging by joining informal groups in the Organisation. Such persons (managers) prefer tasks that require frequent interaction with subordinates/co-workers.
[pic](c) Need For