Dawson Lumber Company Limited
Objective National Bank of Canada ("NBC" or "the Bank") is tasked with the decision to review Dawson Lumber Company Limited 's ("Dawson") request for an increase in its line of credit up to the amount of $10.8mm. Dawson intends to finance inventory and receivables with the line of credit. NBC must remain cognizant of the competitive landscape of the lumber industry and assess whether a focus on the retail segment is beneficial to Dawson 's strategic plan. Given that Dawson is one of the region 's largest borrowers, NBC must be careful in how it manages this relationship. The Bank cannot afford to turn away NBC 's business. However, extending Dawson additional credit may increase Dawson 's default risk and jeopardize the potential for NBC to retrieve the $4.2mm term loan it is already owed.
Industry Analysis
Canadian Lumber Industry Analysis The Canadian lumber industry can be seen as very unattractive at best. Expected oversupply of Canadian lumber, increased competition in the industry, and greater buyer power, have put downward pressure on prices, adversely affecting the profitability of producers. With an increase in the number of many small and medium lumber producers, competing to sell a commoditized product, the industry has become very fragmented. The combination of these factors and the slow industry growth in recent years has led to a high degree of rivalry among producers, resulting in a fall in lumber prices. As lumber producers were forced to compete on price, buyers reaped the benefits. The high level of buyers ' information and their low switching cost has added to their high negotiation power relative to the producers. Restrictive governmental actions along with the high power of buyers, and high degree of rivalry have made the industry unattractive. Additionally, due to the large initial investment in fixed assets with high specialization required for this industry, lumber firms are locked in and cannot easily exit the industry,
Industry Analysis
Canadian Lumber Industry Analysis The Canadian lumber industry can be seen as very unattractive at best. Expected oversupply of Canadian lumber, increased competition in the industry, and greater buyer power, have put downward pressure on prices, adversely affecting the profitability of producers. With an increase in the number of many small and medium lumber producers, competing to sell a commoditized product, the industry has become very fragmented. The combination of these factors and the slow industry growth in recent years has led to a high degree of rivalry among producers, resulting in a fall in lumber prices. As lumber producers were forced to compete on price, buyers reaped the benefits. The high level of buyers ' information and their low switching cost has added to their high negotiation power relative to the producers. Restrictive governmental actions along with the high power of buyers, and high degree of rivalry have made the industry unattractive. Additionally, due to the large initial investment in fixed assets with high specialization required for this industry, lumber firms are locked in and cannot easily exit the industry,