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Day After Tomorrow

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Hollywood cinema and climate change: The Day After Tomorrow.

Ingram, David. In Words on Water: Literary and Cultural Representations, Devine, Maureen and Christa Grewe-Volpp (eds.) (Trier: Wissenschaftlicher Verlag Trier, 2008).

Climate change, like many other environmental problems, is slow to develop, not amenable to simple or fast solutions, and caused by factors that are both invisible and complex (Adam 17). Making a narrative film about climate change therefore does not fit easily into the commercial formulae of mainstream Hollywood, which favour human-interest stories in which individual protagonists undergo a moral transformation before they resolve their problems through heroic action in the final act. Can such classical narratives mediate an issue as complex as climate change without being not only inadequate, but even dangerous, lulling their audience into a false sense of security about our ability to deal with such problems? Ecocritic Richard Kerridge observes that a British journalist responded to the nuclear accident at Chernobyl in 1986 by framing it within the familiar narrative of the Second World War, with its emphasis on 'a successful outcome and a narrative closure '. For Kerridge, such narrative strategies may be an overly reassuring way of representing environmental threats, and reveal therefore that the 'real, material ecological crisis ' is 'also a cultural crisis, a crisis of representation ' (Kerridge 4). Yet, as Jim Collins argues, 'mass-mediated cultures ', including those of popular Hollywood cinema, are characterised by 'semiotic complexities of meaning production ', which leave even popular, generic texts open to multiple interpretations (Collins 17). Film theorist Stephen Prince describes a Hollywood movie as a 'polysemous, multivalent set of images, characters, and narrative situations ', which therefore constitute what he calls an 'ideological agglomeration ', rather than a single, coherent



Cited: Adam, Barbara (1998), Timescapes of Modernity: The Environment and Invisible Hazards, Routledge, London and New York. Bell, Art and Streiber, Whitely (1999), The Coming Global Superstorm, Pocket Star Books, New York. Collins, Jim (1989), Uncommon Cultures: Popular Culture and Post-Modernism, Routledge, New York and London. Cubitt, Sean (2005), Eco Media, Rodopi, Amsterdam and New York. Davis, Mike (1998), Ecology of Fear: Los Angeles and the Imagination of Disaster, Henry Holt and Co., New York. Dixon, Wheeler Winston (2003), Visions of the Apocalypse: Spectacles of Destruction in American Cinema, Wallflower Press, London and New York. Emmerich, Roland, director (2004), The Day After Tomorrow, 20th Century Fox, Two-disc DVD. Figlio, Karl (1996). 'Knowing, loving and hating nature: a psychoanalytic view ' in George Robertson, Melinda Mash, Lisa Tickner, Jon Bird, Barry Curtis and Tim Putnam (eds), FutureNatural: Nature, science, culture, Routledge, London and New York. Greenpeace International (2004). 'Big screen vs big oil '. http://www.greenpeace.org/international/news/the-day-after-tomorrow, 1-4. Hawken, Paul (1993), The Ecology of Commerce: A Declaration of Sustainability, HarperCollins, New York. Henson, Robert (2006), The Rough Guide to Climate Change, Rough Guides, London. Huber, Peter (1999), Hard Green: Saving the Environment from the Environmentalists: A Conservative Manifesto, Basic Books, New York. Keane, Stephen (2001), Disaster Movies, Wallflower Press, London. Kerridge, Richard (1998), 'Introduction ', in Richard Kerridge and Neil Sammels (eds), Writing the Environment: Ecocriticism and Literature. Zed Books, London and New York. King, Geoff (2000), Spectacular Narratives: Hollywood in the Age of the Blockbuster, London and New York, I.B. Tauris. Lieserowitz, Anthony A (2004), 'Before and After The Day After Tomorrow: A U.S. study of climate change risk perception. ' Environment. 46 (9), 22-37. www.findarticles.com/p/articles/mi_m1076/is_9_46/ai_n856541/print, 1-12. Mayer, Sylvia (2006), 'Teaching Hollywood Environmentalist Movies: The Example of The Day After Tomorrow ', in Sylvia Mayer and Graham Wilson (eds), Ecodidactic Perspectives on English Languages, Literatures and Cultures, Trier, WVT. Mellencamp, Patricia (1990), 'TV Time and Catastrophe, or Beyond the Pleasure Principle of Television ', in Logics of Television, ed. Patricia Mellencamp, Indiana University Press, Bloomington. Nachmanoff, Jeffrey (2004), 'Jeffrey Nachmanoff on The Day After Tomorrow '. http:// www.amazon.co.uk/gp/feature.html. Place, Janey (1978), 'Women in Film Noir ', in E. Ann Kaplan (ed), Women in Film Noir. BFI, London. Prince, Stephen (1992), Visions of Empire: Political Imagery in Contemporary American Film. Praeger, New York. Reusswig, Fritz, Scwarzkopf, Julia and Pohlenz, Philipp (2004), 'Double Impact: The Climate Blockbuster 'The Day After Tomorrow ' and its impact on the German Cinema Public. ' PIK Report 92, Potsdam, 1-61. Sontag, Susan (2001), Against Interpretation, Vintage, London. Stam, Robert, Burgoyne, Robert and Flitterman-Lewis, Sandy (1992), New Vocabularies in Film Semiotics: Structuralism, post-structuralism and beyond, Routledge, London and New York. Williams, Linda (1998), 'Melodrama Revisited ', in Nick Browne (ed), Refiguring American Film Genres, University of California Press, London. Yacowar, Maurice (1986), 'The Bug in the Rug: Notes on the Disaster Genre ', in Barry Keith Grant (ed), Film Genre Reader, University of Texas Press, Austin.

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