De-Marketing
Table of Contents
Executive summary ....................................................................................................................................... 4 Introduction .............................................................................................................................................. 5 The concept............................................................................................................................................... 6 De-marketing strategy and needs for its practice .................................................................................... 7 Examples ....................................................................................................................................................... 9 Summary ..................................................................................................................................................... 10 Conclusion ................................................................................................................................................... 11
De-marketing ~ the benefits and needs to be used 4
Executive summary
De-marketing is an attempt to reduce or limit demand for consumption of a specific product or service on a permanent or temporary basis. This attempt can lead to an outcome of excessive demand which may have some effects on the objectives of an organization. Therefore, de-marketing is able to be applied on both private and public sector goals. Marketing is basically dealt with the problem of increasing or stimulating demand in terms of oversupply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. Firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision. De-marketing can
Executive summary ....................................................................................................................................... 4 Introduction .............................................................................................................................................. 5 The concept............................................................................................................................................... 6 De-marketing strategy and needs for its practice .................................................................................... 7 Examples ....................................................................................................................................................... 9 Summary ..................................................................................................................................................... 10 Conclusion ................................................................................................................................................... 11
De-marketing ~ the benefits and needs to be used 4
Executive summary
De-marketing is an attempt to reduce or limit demand for consumption of a specific product or service on a permanent or temporary basis. This attempt can lead to an outcome of excessive demand which may have some effects on the objectives of an organization. Therefore, de-marketing is able to be applied on both private and public sector goals. Marketing is basically dealt with the problem of increasing or stimulating demand in terms of oversupply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. Firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision. De-marketing can