Defender Direct Case Study
Case 9, Defender Direct, Inc.: A Business of Growing Leaders
Company Name: Defender Direct, Inc.
Topic of the Week: Leadership, Policy, and Culture
Synopsis of the Situation
Dave Lindsey the founder and CEO of Defender Direct started the business from the ground up and used proven concepts as well as his own leadership to develop a successful security alarm company. It all began when Mr. Lindsey was passed over for a promotion and decided enough is enough and started the business out of his home with the help of his wife. Defender Direct started out with meager beginnings; however, over 10 years grew to one of the largest security and satellite dealers in the Midwest. Dave Lindsey gives the credit for the growth to the employees of the organization …show more content…
Direct Defender could expand into the commercial arena. Businesses are looking for dependable security solutions with and online portal to handle request and help secure their business.
3. Create and develop their own line of security systems with monthly monitoring that are possibly more cost effective and better monitoring.
Selected Alternative Solution
Direct Defender could expand into the commercial arena. Businesses are looking for dependable security solutions with and online portal to handle request and help secure their business.
Defender Direct is already a leader in the consumer segment for selling and installation of security systems; it seems like a natural progression to crossover to the commercial segment. Defender direct has a proven track record when it comes security systems the only difference when it comes to dealing with business segment would be the training and implementation of a new team at each business unit that could sell to businesses and install for commercial clients. This would most likely not create any new product offerings other than to another segment. Selling to the commercial segment could also increase revenues and provide for guaranteed renewal of contracts and new business for new locations.
Company Name: Defender Direct, Inc.
Topic of the Week: Leadership, Policy, and Culture
Synopsis of the Situation
Dave Lindsey the founder and CEO of Defender Direct started the business from the ground up and used proven concepts as well as his own leadership to develop a successful security alarm company. It all began when Mr. Lindsey was passed over for a promotion and decided enough is enough and started the business out of his home with the help of his wife. Defender Direct started out with meager beginnings; however, over 10 years grew to one of the largest security and satellite dealers in the Midwest. Dave Lindsey gives the credit for the growth to the employees of the organization …show more content…
Direct Defender could expand into the commercial arena. Businesses are looking for dependable security solutions with and online portal to handle request and help secure their business.
3. Create and develop their own line of security systems with monthly monitoring that are possibly more cost effective and better monitoring.
Selected Alternative Solution
Direct Defender could expand into the commercial arena. Businesses are looking for dependable security solutions with and online portal to handle request and help secure their business.
Defender Direct is already a leader in the consumer segment for selling and installation of security systems; it seems like a natural progression to crossover to the commercial segment. Defender direct has a proven track record when it comes security systems the only difference when it comes to dealing with business segment would be the training and implementation of a new team at each business unit that could sell to businesses and install for commercial clients. This would most likely not create any new product offerings other than to another segment. Selling to the commercial segment could also increase revenues and provide for guaranteed renewal of contracts and new business for new locations.