Degdgds
Part II
Designing Strategy
49
Exercise 1: An Action Plan for Robin Hood
INSTRUCTIONS
Read the "Robin Hood" case below. Look at Robin Hood and his band of Merrymen as an organization. Think of their activities and the issues that they face using manage ment and business terms such as leadership, recruitment, revenue generation, expan sion, diversification, competition, and the like.
1. Identify elements of their organizational strengths and weaknesses. Examine the exter nal environment and identify opportunities and threats they face. Enter the items identi fied in the appropriate places in the TOWS matrix in Figure 7.1 that follows the case.
2.
Next, one by one, match the elements from the "Internal" axis (S or W) with ones from the "External" axis (0 or T) and write them as action steps (that is, actions the organization can undertake) in the inside boxes labeled SO, WO, ST, and WT . A brief example is given in the chart in Figure 7.1 to illustrate the process. Then answer questions 1 and 2 that follow.
ROBIN HOOD
I
t was in the spnn" 'Of the second year of his insurrection against the High Sheriff of N' tnng
1
. ham that RobIn Ilvod took a walk in Sherwood Forest. As he walked, he pondered the pro gress of the campaign, the disposition of his forces, the Sheriffs recent moves, and the op
tions that confronted him.
The revolt against the Sheriff had begun as a personal crusade. It erupted out of Robin's conflict with Ihe Shenff and his administration. However, alone Robin Hood could do little. He therefore sought ,il,eS. men with grievances and a deep sense of justice. Later he welcomed all who came, asklllg lew questions and demanding only a willingness to serve. Strcn"lh, he be lieved, lay in numbers.
He spent the first year forging the group into a disciplined band, united in eruruty against the
Sheriff and willing to live outside the law. The band's organization was simple. Robin ruled su
preme,
Designing Strategy
49
Exercise 1: An Action Plan for Robin Hood
INSTRUCTIONS
Read the "Robin Hood" case below. Look at Robin Hood and his band of Merrymen as an organization. Think of their activities and the issues that they face using manage ment and business terms such as leadership, recruitment, revenue generation, expan sion, diversification, competition, and the like.
1. Identify elements of their organizational strengths and weaknesses. Examine the exter nal environment and identify opportunities and threats they face. Enter the items identi fied in the appropriate places in the TOWS matrix in Figure 7.1 that follows the case.
2.
Next, one by one, match the elements from the "Internal" axis (S or W) with ones from the "External" axis (0 or T) and write them as action steps (that is, actions the organization can undertake) in the inside boxes labeled SO, WO, ST, and WT . A brief example is given in the chart in Figure 7.1 to illustrate the process. Then answer questions 1 and 2 that follow.
ROBIN HOOD
I
t was in the spnn" 'Of the second year of his insurrection against the High Sheriff of N' tnng
1
. ham that RobIn Ilvod took a walk in Sherwood Forest. As he walked, he pondered the pro gress of the campaign, the disposition of his forces, the Sheriffs recent moves, and the op
tions that confronted him.
The revolt against the Sheriff had begun as a personal crusade. It erupted out of Robin's conflict with Ihe Shenff and his administration. However, alone Robin Hood could do little. He therefore sought ,il,eS. men with grievances and a deep sense of justice. Later he welcomed all who came, asklllg lew questions and demanding only a willingness to serve. Strcn"lh, he be lieved, lay in numbers.
He spent the first year forging the group into a disciplined band, united in eruruty against the
Sheriff and willing to live outside the law. The band's organization was simple. Robin ruled su
preme,