Traditionally wine was seen as a “pretentious” product in U.S, but by the late 1990’s to early 2000’s, wine started to become a popular social drink for the masses. In addition, the market became more adventurous, demanding unusual “undervalued” wines instead of the traditional wines such as Chardonnay. The adventurousness was driven by “Generation X” and created a significant opportunity for wineries to meet this new unconventional demand. As the industry is still currently in its growth stage, the industry attractiveness is high. Wine is a relatively high margin product, and there is increasing demand domestically and internationally. Because of…
Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.…
The flavour of wine depends on the amount of acid in the wine. This also has an impact on how the wine responds to age. Cheap titration kits are available to wine makers so they can improve wine production by measuring the amount of acid…
The global wine industry involves two distinct activities, viticulture and winemaking. Viticulture is the cultivation and harvesting of grapes and winemaking is the production of an alcoholic beverage via the crushing and fermentation of grapes. The spatial distribution of winemaking is now known as to be either old world or new world and the characteristics of these different areas determine the kind of wine and also quality of the wine produced. Looking into the future of the viticulture and winemaking industries the challenges they are expected to encounter are complex.…
Starting with just one man in 1857, Hardy was a company with a long history and a traditional style. Having the “winemaking know-how”, this company prided itself in building relationships and maintaining quality first and foremost. On the other hand, BRL was formed by the union of 130 individual grape growers in 1916 and underwent a major merge in 1982. BRL’s members were quite familiar with change and knew that you must work hard to “earn your stripes”. In addition, its management moved quickly and jumped on opportunities when given the chance.…
The legacy of the Benziger Family Winery began in 1981 in the hills and valleys of northern California. The operation, which began as a small family investment, quickly grew to become a successful medium sized winery producing approximately 180,000 cases of wine per year. In order to produce ‘world class wines with a sense of place’, the root of the Benziger Family’s environmental objective, the family began a series of environmental improvements to enhance the unique qualities of the grapes grown on their lands and the wine produced at their facilities. By 2001 the Benziger Family received several certifications in environmental stewardship including the Sonoma County Green Business Program and the Demeter Association which monitors and approved Biodynamic farming.…
Nurturing wine is very complicating. There are many different types of wine and each type needs to be nurtured in a different way. What I find very fascinating about the wine industry is that most of the wines only contain one ingredient but yet there are still have many different flavors. I image it like a baby, each baby is born innocent, all babies act the same but as they grow older there is a distinct difference between each person. The way a child is nurtured has a lot to do with how they will act when they grow older. The same is with wine, they are all made up of grapes but are trended to in different ways. This shapes them to become a unique wine. The wine business is a booming industry, there are many different brands with many unique favors and each are very successful. One of the more popular companies…
Spaziani, G., Halloran, E.,Halloran, E. (2000) The Home Winemaker’s Companion. North Adams, MA: Storey Books…
This option would allow Richardson to produce a consistent wine on a year to year basis. Wine that uses SO2 will still command a high price and sell very well on the market. Less risk can be associated with this method as well. On the downside, by producing wine using SO2 you tend to reduce the individual character of the wine. Initially Richardson will risk the chance of losing some of his harvests; given Richardson previous chemistry back ground, he should be able to develop a formula faster than others.…
With a reference to Getz (2000), wine tourism is a way of travelling to wine countries, including visit wine cellars, wine tasting and wine purchase.…
Advances in Wine Chemistry As more and more research is done into the constituents of the wine and the way they are formed,…
Acid (optional) > > > > ^ ^ ^ > ^ ^ > > ^ ^ ^ ^ ^ < < > 2 Vineyard and Vintage View 15(2) to have all these parameters in an ideal balance. However, in practice this can be difficult to achieve since these parameters are influenced by many factors. Generally the fruit is harvested based on sugar (ºBrix), titratable acidity, and pH. It should be noted that for making red wine, following only these harvest criteria is not sufficient. Skin constituents such as color, tannins, and flavor strongly…
The wine making industry is a capital intensive business, which requires a large amount of investment to get the working capital and acquire of the land, especially the land in the better geographic location, such as California’s central coast and France. From exhibit 10, we can see that estimated investment for every 100-acre Napa Valley Ultra-premium vineyard is nearly 16 million USD. In addition, it takes more than 6 years for the grapes to harvest and age. The time cost is very high to all the new entries. So the threat of the new entry will be low.…
Orange Wine Color • Orange wine production is related to extended skin contact and oxidation-reduction phenomena • Orange Wine method originated from old Georgian traditional winemaking method – Qvevri • Some countries use Qvevri vessel for fermentation and storage of white wines Orange Winemaking • Several production methods used to produce orange wines • Methods differ by skin maceration time, vessels used for fermentation and storage • Most of orange wines are produced by spontaneous fermentation Orange Wine Requirements • Good quality and properly matured grapes – avoiding herbaceous flavors • Appropriate chemical composition of the grapes – nitrogen content to avoid stuck/sluggish fermentations • Gentle crushing avoid seed crushing • Not all varieties are appropriate for skin contact maceration (only several varieties have been experimented so far) • Cleanliness of the vessel and quality of vessel material • Increasing PH of the wines during skin maceration should be considered • The content of the vessels used should be considered for chemical composition of the grapes – high acidity of the grapes can corrode the concrete vessels Innovative Vessels The shape is similar to Kvevri Installed in the cellar rather than to be buried in the ground Innovative Vessels Avoiding direct sunlight Avoiding water pressure inside or outside (http://www.ausnzwinemakers.com/)…
There are five basic components or steps to making wine: harvesting, crushing and pressing, fermentation, clarification, and aging and bottling. Undoubtedly, one can find endless deviations and variations along the way. In fact, it is the variants and little deviations at any point in the process that make life interesting. They also make each wine unique and ultimately contribute to the greatness or ignominy of any particular wine. The steps for making white wine and red wine are essentially the same, with one exception. The making of fortified or sparkling wines is also another matter; both require additional human intervention to succeed and at this time, will not be part of this discussion.…