Preview

Dell Case Study

Good Essays
Open Document
Open Document
3348 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dell Case Study
Dell 1. Introduction

Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 110,000 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. As of 2013 the company employs about 14,000 people in central Texas and is the region's largest private employer, which has 2,100,000 square feet (200,000 m2) of space.
The board consists of nine directors. Michael Dell, the founder of the company serves as chairman of the board and chief executive officer.

1. a) Founding member: i. Michael Dell:
Michael Dell was born in 1965 in Houston, Texas, to a Jewish family whose surname reflects the translation into English of the original German/Yiddish Thal ("valley" or "dale [q.v.]"; modern common-noun spelling Tal) upon the family's immigration to the United States. He is known as the founder and CEO of Dell Inc., one of the world’s leading sellers of personal computers (PCs). He was ranked the 41st richest person in the world on 2012 Forbes Billionaires list, with a net worth of US$15.9 billion as of March 2012.

In 1983, when Dell entered his freshman year at the University of Texas at Austin, his parents hoped he would become a doctor, but Dell's skills lay elsewhere. In examining the personal computer, or PC, industry, he noticed an opportunity to sell PCs for less, as he explained to Richard Murphy of Success magazine: "I saw that you'd buy a PC for about $3,000, and inside that PC was about $600 worth of parts. IBM would buy most of these parts from other companies, assemble them, and sell the computer to a dealer for $2,000. Then the dealer, who knew very little

You May Also Find These Documents Helpful

  • Good Essays

    Joe Naismith Worksheet

    • 562 Words
    • 3 Pages

    “The object of the game is to put the ball into your opponent's goal. This may be done by throwing the ball from any part of the grounds, with one or two hands, under the following conditions and rules”:…

    • 562 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Dell, Inc. began in 1984, when then freshman pre-med student Michael Dell used $1000 dollars to fund PC’s Limited. Working in an off-campus dorm room at the…

    • 2760 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Dell's Strategies

    • 778 Words
    • 3 Pages

    DELL is a really interesting company to study, especially since Michael Dell started the company out of his dorm room and grew Dell to become 51 on the Fortune 500 list (as of 2013- Fortune Magazine) & the No. 3 computer maker in the world, employs 14,000 workers in Central Texas. The idea of a value-chain created by Dell gives the company a unique presence in the PC/IT market.…

    • 778 Words
    • 3 Pages
    Good Essays
  • Good Essays

    It's about conformity and uprising. "Battle Royal" is about wanting to please the very people who look at you as an inferior race. In this story, the narrator is moved from idealism to realism. He is awakened to a new world in which he finally sees the prejudice that exists and that is directed toward him.…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Contingency Planning

    • 356 Words
    • 2 Pages

    Dell originated in 1984 when Michael Dell started selling custom built IBM computers out of his University of Texas at Austin dorm room. In 1985, he dropped out of college and formed the company Turbo PC which grossed more than $73 million in the first year of operation.…

    • 356 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Evironmental Scan Paper

    • 1781 Words
    • 5 Pages

    Dell is a worldwide information technology company that was founded by Michael Dell who is one of the University of Maryland’s most famous and successful alumni. Dell is based in Red Rock, Texas. This part of Texas is near Austin and is an area that is considered one of the biggest high tech sectors in the United States. Dell develops, manufactures, sells, and provides support for its desktop and laptop…

    • 1781 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Revitalizing dell

    • 2067 Words
    • 9 Pages

    Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.…

    • 2067 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Dell Case Analysis

    • 2998 Words
    • 12 Pages

    Dell had to solve the problem of balancing the production of laptops, desktops and servers. On the laptop market, which Dell was committed to re-enter due to its growing customer base, there were a number of technological problems. Dell had hired John Medica, lead developer of Apple computer 's Powerbook line, and according to him, only one of the laptops being developed would be able to compete on the market. However, it would take some time before it was fully developed, so Dell had to reject their customer 's demand for laptops. In doing so, Dell made the customers understand that it would not take forever. Dell 's way to approach the fact that the company was not able to fulfil the customers wishes, was through honesty. The question was whether this strategy was an advantage for Dell or not.…

    • 2998 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers. Within the 1990s, Dell ranked of the top-five computer system maker worldwide and for the fist time Dell has been included among Fortune 500 roster of the world’s largest companies.…

    • 5951 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Michael Dell at the age of 19 founded Dell in 1984, a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin, Michael starts a new computer business under the name of PC's Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day, at-home product assistance. Dell a very successful company though out the years made Michael Dell the wealthiest man in Texas. By 2011, the company has its best solutions portfolio ever and celebrates the largest single-year revenue increase in company history. Dell’s success is based on its origins having rapid response to customer’s desires; they are a “mail order company”, meaning that customers can customize their products to their likes and need and be delivered efficiently and rapidly. Dell’s success is much accredited to their logistics and response time; they have targeted the Business-to-Business market, where they fabricate computers in high volume for corporate companies in very short periods of time. They emphasized in customer service and in house installments of these computer systems for the B2B(business to business) customer segment. Dell also takes retail or customers necessities with their easy steps of manufacturing personal computers with the customer’s desires and needs (custom made product).…

    • 743 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Dell Financial Analysis

    • 3352 Words
    • 14 Pages

    Dell Inc. is a multinational information technology corporation, which is based in Round Rock, Texas. It manufactures, sells, and supports computers and other technological products and services, such as servers, data storage devices, software, televisions, cameras, printers, and MP3 players. The most known mergers and acquisitions include Alienware of 2006, Perot Systems in 2009 and Force 10 Networks, earlier this year. Dell is one of the largest technological corporations in the world.…

    • 3352 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Business the Dell Way, by Rebecca Saunders studies the leadership and entrepreneurial skills of Michael Dell and his influence over his organization 's success. The Book brings into light an array of leadership secrets critical for any business. Michael 's interests and business ventures during his school days and his entry into the computer business are also explored. The book also states some criticism on Michael Dell. Rebecca Saunders thoroughly examines Dell 's business model - creating mass-customized computers and selling directly to consumers. The model has been supported by excellent leadership, continuous improvement and a steady flow of ideas from employees and feedback from customers. The book explains how any student, manager, entrepreneur or investor can learn from the Dell story. It is an inspiring story of success and contains invaluable source of lessons for the budding leaders and entrepreneurs.…

    • 3562 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    Dell Hbr Case Study

    • 2246 Words
    • 9 Pages

    efficiently and profitably in its niche market. By the late 1980’s – early 1990’s, Dell noticed that its…

    • 2246 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    Dell computers are the leading computer hardware company in the world. Dell sells and supports personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, televisions, computer peripherals and other technology-related products.(1)…

    • 757 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Dell Case Study

    • 592 Words
    • 3 Pages

    Dell’s pricing strategy is to ensure profit maximization. In the case, we see that Dell is seeking to sell as many products as they can in order to achieve high revenues. Their main objective is to maximize long term profitability through the increase in market share and lowering costs as much as possible. Dell was aware of IBM’s dominance of the market, and therefore Dell came up with the idea to lower costs by dealing directly with customers and getting rid of middlemen, therefore passing on their savings to their customers. This catapulted Dell’s market share. In addition to market share, Dell was able to offer their clients benefits by ensuring fast delivery of their products that were purchased online, and also make their products tailored to the wants and needs of their customers.…

    • 592 Words
    • 3 Pages
    Good Essays