In this report, we are going to analyse one of the fastest growing computer companies of our times - Dell Computer Corporation.
Dell is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals.
Dell is the first to design its own computer system. In 1991, Dell introduces its first Latitude notebook computer. In 1992, it was included among Fortune 500 roster of world’s largest companies.
Dell is able to achieve its success due to their motto:
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2. Company Background
Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers. Within the 1990s, Dell ranked of the top-five computer system maker worldwide and for the fist time Dell has been included among Fortune 500 roster of the world’s largest companies.
Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services.
In the year 2000, Dell became the number one in the worldwide workstation shipments and their sales via Internet reach $50 million per day. In the following year, dell is no. 1 in United States for the standard architecture server shipment and also ranked top in the global market share.
Dell's success is built on a foundation of personal and professional integrity. They hold themselves to standards of ethical behaviour that go well beyond legal minimums. They never compromise these standards and will never ask any member of the Dell team to do so either. Dell believes that the success without integrity is