Dentex Case
Final Assignment
Business Ethics and Corporate Social Responsibility
ADMS 3660, Section A
Professor: Anton Petrenko
Anika Sultana
Student no- 212333332
Date: 4th December 2014
The problems and issues mentioned in the case Dentex Corporation are:
1. Issue related to corporate social responsibility
2. Issue related to promotional deceiving
3. Issue related to equal opportunity in workplace
4. Issue related to employee responsibility
5. Issue related to bribery
1. Issue related to corporate social responsibility
One of the major issues mentioned in the case is about corporate social responsibility. Dentex Corporation came up with the styling new line of car, Rento. It was considered as a rushed project, thus they skipped preliminary survey. The design was dominated by style different from the other Japanese and European cars, which lead to the placement of fuel tank behind the rear axle (Dentex Corporation, PDF document). The crush test results showed that Rento was less crush resistant and according to Harley Strop, an engineer involved in the crush test mentioned that Rento needed modification before launching (Dentex Corporation, PDF document). The Dentex’s Product Planning Committee and the Vice President, Rodford approved the design and launched it without any modification.
According to moral minimum approach which states that businesses are obliged to maximize profit not by causing harm but it is not constrained by the duty to prevent harm (Corporate social responsibility, Power Point Slides). Though Rodford was informed about the failed test and required modifications, he did not take any initiatives because he did not want to increase costs, as they were competing against the inexpensive European and Japanese cars. Their main target was to be cost effective and maximize profit and they are not causing any harm directly by launching this design. On the other hand, the moral responsibility includes causing harm, enabling harm, allowing
Business Ethics and Corporate Social Responsibility
ADMS 3660, Section A
Professor: Anton Petrenko
Anika Sultana
Student no- 212333332
Date: 4th December 2014
The problems and issues mentioned in the case Dentex Corporation are:
1. Issue related to corporate social responsibility
2. Issue related to promotional deceiving
3. Issue related to equal opportunity in workplace
4. Issue related to employee responsibility
5. Issue related to bribery
1. Issue related to corporate social responsibility
One of the major issues mentioned in the case is about corporate social responsibility. Dentex Corporation came up with the styling new line of car, Rento. It was considered as a rushed project, thus they skipped preliminary survey. The design was dominated by style different from the other Japanese and European cars, which lead to the placement of fuel tank behind the rear axle (Dentex Corporation, PDF document). The crush test results showed that Rento was less crush resistant and according to Harley Strop, an engineer involved in the crush test mentioned that Rento needed modification before launching (Dentex Corporation, PDF document). The Dentex’s Product Planning Committee and the Vice President, Rodford approved the design and launched it without any modification.
According to moral minimum approach which states that businesses are obliged to maximize profit not by causing harm but it is not constrained by the duty to prevent harm (Corporate social responsibility, Power Point Slides). Though Rodford was informed about the failed test and required modifications, he did not take any initiatives because he did not want to increase costs, as they were competing against the inexpensive European and Japanese cars. Their main target was to be cost effective and maximize profit and they are not causing any harm directly by launching this design. On the other hand, the moral responsibility includes causing harm, enabling harm, allowing
Citations: Petrenko. A. Corporate social responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Discrimination and Harassment [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee rights [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Marketing (promotion and placement) [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Moral Standards [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. The Dentex Corporation [PDF Document]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261