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Design and Culture

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Design and Culture
Design and Culture Abstract: Uses "Design" in a different way; but one must add that a universal language is being constructed daily. design is understood here as a phenomenon which affects everybody. design is characterized by a dual alliance with both mass production and mass consumption and that these two phenomena have determined nearly all its manifestations .Industry unconsciously evolved its own aesthetic, and this aesthetic was from the beginning one which intelligent designers, whatever their background, tried to obey .
Key Words:
Culture,aesthetic,imperfect,confidence

Now that "Design" is understood from Tokyo to Moscow, from Buenos Aires to
Montreal, it is obvious that each country according to its politics, its economics, its sociology, its industry, uses "Design" in a different way; but one must add that a universal language is being constructed daily. The word "culture" is used throughout the text in its most democratic sense, that is, as a concept which embraces the ideas and values expressed by modem society as a whole, rather than one which only touches one level of human endeavor. In parallel, design is understood here as a phenomenon which affects everybody. This definition of culture has to be considered within a broad context which subsumes economies, polities and technology as these are the forces which have determined the dominant cultural patterns in modem society. Design is also formed and sustained by these forces and, as a result, designed artifacts act as cultural ciphers. In this book, I have set out to examine both the way in which culture has influenced design in this century and the manner in which design has, in its turn, played a part in creating culture through the objects, institutions, personalities and the patterns of behavior and thought that have accompanied it. Since 1900, design and culture, in this wide sense, have become increasingly interdependent and the

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