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Design and Sustainability

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Design and Sustainability
In society nowadays, sustainability is rather an important concept for mostly all organisations. Over the past few years, the pollution rate has rapidly increased all over the world; and so, many designers, developers, engineers are seeking new ways of approach to be able to achieve the goal of being sustainable, then apply it to their designs and improve the quality of life. Supposing, there are no researches into being more sustainable, what will then happen is that in a long run, the human race will have to suffer several consequences, for example, climate change, which is already happening at the moment. And to what reason sustainability is so important to the organisations – the producers? The fact is that, marketing nowadays is actually revolved around the customers, in particular, customer’s wants and needs, and their satisfaction. And when the customers have come to acknowledge the importance of protecting the environment; to be able to sell their products/designs, the producers need to create a solution that helps to improve their products, being more ecology.

To be exact, what is sustainability and design? Currently, all resources are considered to be scare, and, according to Sheehan (2009), sustainability means more than just protecting the environment and being energy efficient, it also involve with the economy and the social system; it is to maintain the current state of the resource and environment, while being able to achieve the operational and financial goals. Following, design concludes all activities from the first stage, from finding the concept, to the actual production of product; design is also to find solutions for problems, or new, more efficient ways to solved them, which the problems might have been previously solved in a different ways (Blumrich, 1970). Therefore, promoting sustainable development is an important job for the government, the designers and the society as well.

As stated above, the scarcity of resources has become an



References: list Blumrich, J. F. (1970, June 26). Design. Science, 168(3939), p.1551. Retrieved from http://www.jstor.org/stable/1730202. Morris, R. (2010). Economics down under book 2: VCE economics units 3 and 4 (6th ed.). Milton, Australia: John Wiley & Sons Australia, Ltd. Sheehan, B. (2009, September 1). What is sustainability. Control Engineering, 56(9), p.12.

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