Develop Marketing Streategies
HOUZIT HOMEWARE
ORGANIZATIONAL OVERVIEW
This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit.
Task1
HISTORY
The company is named Houzit Pty Ltd, it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area, with all stores being managed and coordinated from their head office in Milton. It has 150 staff members. The analysis of each of the aspect of the company overview is provided under the following heads.
Strategic direction and Organizational objectives
STRATEGIC DIRECTION
The strategic directions of Houzit can be ascertained from the company's vision and mission.
Houzit is a national retail brand that is satisfying the home makers' needs by providing them unique, wide variety of quality homeware products with an easy payment procedure.
The mission of the company asserts that the organization is planning to move towards enlargement of its business by ensuring its presence in all the major cities of Australian market by the year 2020.
The basic focus of the company is on three parameters: Quality, Unique items and Selection
In this post modern era every organization should direct their marketing strategies in way that the strategic goals could be achieved smoothly and efficiently. Strategic direction is a course of action that leads to the attainment of the set goals of a company. It is also the vision of the company that is necessary for success in giving direction for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there. It begins with developing a clear vision for a company thereby increasing its competitive advantage.
Mission and vision of a firm
Mission is what the firm is, whereas
ORGANIZATIONAL OVERVIEW
This assignment is divided into two tasks: Task 1 is the preparation of a report and Task 2 relates to the development of a marketing plan for Houzit.
Task1
HISTORY
The company is named Houzit Pty Ltd, it is a retailer for home wares. Houzit is a chain of homewares stores in Brisbane that specializes in bathroom fittings, bedroom fittings, mirrors and decorative items.. It is a growing business. It has 15 stores in Brisbane area, with all stores being managed and coordinated from their head office in Milton. It has 150 staff members. The analysis of each of the aspect of the company overview is provided under the following heads.
Strategic direction and Organizational objectives
STRATEGIC DIRECTION
The strategic directions of Houzit can be ascertained from the company's vision and mission.
Houzit is a national retail brand that is satisfying the home makers' needs by providing them unique, wide variety of quality homeware products with an easy payment procedure.
The mission of the company asserts that the organization is planning to move towards enlargement of its business by ensuring its presence in all the major cities of Australian market by the year 2020.
The basic focus of the company is on three parameters: Quality, Unique items and Selection
In this post modern era every organization should direct their marketing strategies in way that the strategic goals could be achieved smoothly and efficiently. Strategic direction is a course of action that leads to the attainment of the set goals of a company. It is also the vision of the company that is necessary for success in giving direction for employees to follow in order to achieve set goals. Setting strategic direction involves finding a target direction and committing to get there. It begins with developing a clear vision for a company thereby increasing its competitive advantage.
Mission and vision of a firm
Mission is what the firm is, whereas