The ideal woman is thin, light skinned and tall. Any women who does not fit this definition is demonized, victimized and isolated (Kilbourne, 2010). Sexualization and objectification of the female body have a negative social impact on women who struggle to achieve unsustainable and unachievable standards with serious emotional, physiological and physical impact.
In ‘killing us softly’ Jean Kilbourne’s notes that dehumanization, objectification, and violence agianst women are all related. First, the advert dehumanizes the woman as a human being and turn her into a fairy tale being. Second, the advert turns the women into a sexual object meant to create sales. Finally, the dehumanization and objectification create the image of a woman as a tool for man’s manipulation and sexual entertainment which exposes women to violence. A conscious consumer recognizes the manipulation intent of the advertisers which is meant to influence consumer’s subconscious mind to make purchase decisions. Advertisers have a moral and ethical obligation to ensure that their content is not biased or …show more content…
Attempts to attain such beauty, body shape and weight has adverse physical, emotional and mental concerns. Examples, losing weight to be as thin as a model is unhealthy and affects physical and strength development. Women who cannot attain the ideal image suffer social and personal victimization which has a negative emotional and mental effect. Example, fat girls have low esteem issues and suicidal behavior due to social victimization. Cultural ideals of thinness dictate women and girls eating behavior with a highly unbalanced diet to maintain an extremely thin figure. Eating disorders arise when the person develops a diet plan that does not favor normal nutritional requirements of the body. Example, anorexia nervosa an eating disorder characterized by extremely low weight is catalyzed by media biasing of the image of a