Media has also played a large part in contributing to gender stereotyping. In both movies and text, women are depicted as being the ones who are in need of assistance or in a position that is inferior to that of men. As literature plays a large part in influencing the values and perceptions of a society, people would form their own perceptions of both men and women after reading books or watching movies.
Movies commonly portray women as being sexy and thin, so do advertisements and even some book describe women as so. This has resulted in many women trying to achieve the looks of actresses in Western countries, as thinness is promoted as the ideal female form due to the presence of such media. While trying to achieve such figures, women could develop disorders such as Anorexia or a chronic low self-esteem (as a result of being unable to achieve the figure). In order to achieve what the media portrays, they sacrifice their personal health. This has resulted in campaigns aimed to educate girls and women on the risks associated with Anorexia, showing how society puts pressure on women to conform to its definitions.
The culture and religion of a person could be responsible in gender stereotyping amongst the people of that culture or religion. It could also have been influenced by the type of activities that were prevalent in that time that most of the cultural norms were laid down or could be related to do with succession. Some cultures only allow the man to carry on the family name, which is why families preferred to